Publicist

DL1961 is a premium essentials brand with roots in vertical integration. Offering elevated denim, knits, and ready-to-wear, for women, men, kids, and pets. They believe in meticulously crafted pieces designed to carry you through all of life’s stages.

In addition to their own low-impact factory, DL1961 strategically partners with sustainable manufacturers around the world to produce high quality essentials perfect for everyday wear. Named one of Fast Company’s Most Innovative Companies in 2023, this press-loved brand is a perennial favorite of editors and celebrities alike.

Learn more about DL1961 and shop the full styles and looks on dl1961.com.

As the Publicist, you will generate brand awareness and manage our public image. Using your genius understanding of marketing and public relations, you will plan, write and implement publicity campaigns, including press releases, social media posts and various promotional events to ensure positive public image is maintained and expanded.

Job responsibilities will include, but are not limited to, the following:

Publicist

• Responsible for managing the company’s clients through activities inclusive of writing, distribution, and follow-up of press releases, pitching the media to secure placements, appointments, selecting and managing influencer campaigns, event planning and execution.
• Create and develop new relationships with editors as well as existing editors, driving strategy, planning and execution of major product PR programs and initiatives.
• Copy, write, edit and coordinate translations of content and PR materials. Strong writing skills are imperative.
• Work with copy to create press releases, develop product and marketing stories around campaigns, promo material, press pitches and update press books.
• Manage PR Agencies and internal communications to share and amplify company news and coverage.
• Construct a monthly highlight to share with international PR distributors.
• Craft product messaging, create communications, programs, manage launch events and drive consumer momentum across key product and features.
• Plan and implement publicity campaigns.
• Work with the content and marketing team to create on-trend social media and blog posts.
• Put together informative press kits.
• Maintain good relationships with media organizations.
• Organize promotional events.
• Facilitate speaking opportunities, press interviews and public speaking opportunities for upper management when necessary
• Maintain and update database of press outlets, bloggers, influencers, and editors.
• Analyze the impact of our publicity strategy and make adjustments where necessary.
• Support managing budgets, targets and deadlines in coordination with Head of Content, PR and Marketing.
• Research media coverage and industry trends.
• Recaps of all editorial clippings.
• Plan and manage events, press previews, work within event budget and manage expenses.
• Manage and order PR branding assets, gifting and maintain PR gifting log and closet.
• Manage the process of sample & gifting trafficking for influencer, PR agencies & editorial requests.
• Work closely with Management to assist in all marketing and partnership initiatives, events, and pop-ups.

Desired Skills and Experience

• Degree in marketing, communications or public relations in fashion or related field.
• Connections in the industry is a must. Focus on fashion, sustainability, and fiber innovation.
• Previous brand marketing or public relations experience. Agency experience preferred.
• Strong understanding of social media and internet culture.
• Impeccable communication skills, both written and verbal.
• Outgoing personality with excellent interpersonal skills.
• Passion for fashion industry developments. Regularly keeps up with relevant publications and industry news.
• Ability to analyze data and use insights for crafting strategy.
• Experience with PR, influencer, and affiliate programs such as Cision, ShopMy & Skimlinks.
• Creative, results-driven mindset.
• Confident public speaking abilities.
• Event marketing experience.
• Copy writing and content creation skills.

Join us in our pursuit of better.

We have higher standards. We believe you should feel good about the jeans you put on your body.

That’s why our innovative facilities are fully compliant with International Social, Environmental & Quality Standards. Plus, we’re committed to ethical practices, fair wages, reasonable hours, positive working conditions & career advancement opportunities for all our people. We’re doing right by the planet, and the people on it too.

Sustainability is the foundation of which we pride ourselves on. We are the future of fashion!

DL1961 offers a competitive & comprehensive benefits package inclusive of:

• Medical, Dental & Vision coverage
• Company sponsored Life & Disability benefits | Voluntary Benefits
• Associate Discount, Clothing Allowance & Sample Sales
• Commuter Benefit Program
• Paid Time Off including vacation, sick, & floating holiday
• Paid holidays by the Company
• 401(K) – an investment for your future!
• Our Office Space is located in Soho!
• Summer Fridays
• Companywide events, outings, recognition programs, birthday celebrations & wellness initiatives

DL1961 is an Equal Opportunity Employer that considers applicants without regard to race, sex, religion, national origin, disability or protected veteran status.

Thank you for your interest in DL1961. We look forward to reviewing your application!

Discover us @ www.dl1961.com www.warpweftworld.com