What are the responsibilities and job description for the Chief Marketing Officer position at DM Injury Law?
Chief Marketing Officer (CMO)
We are seeking a strategic and results-driven Chief Marketing Officer (CMO) to lead our marketing efforts and drive firm growth. The ideal candidate will have a strong background in marketing, digital and traditional advertising, brand strategy, and data-driven decision-making. This role requires a visionary leader who can optimize multichannel marketing efforts and position the firm as a top personal injury law firm in its markets.
Key Responsibilities
Marketing Strategy & Leadership
Develop and execute a comprehensive marketing strategy aligned with firm goals
Build, mentor, and lead a high-performing marketing team
Collaborate with attorneys, leadership, and the intake team to drive client acquisition
Oversee public relations and brand reputation
Create, manage, and optimize the firm’s marketing budget, ensuring efficient allocation of resources to maximize ROI
Manage relationships with marketing vendors, agencies, and media partners to ensure cost-effective, high-quality service delivery
Identify and evaluate opportunities for market expansion, including new service areas and geographic growth
Advertising & Brand Growth
Lead multichannel advertising efforts, including TV, radio, PPC, social media, and programmatic advertising
Ensure compliance with legal advertising regulations while maintaining compelling messaging
Oversee content marketing (thought leadership, blog posts, case studies) and brand-building initiatives, including community sponsorships and outreach efforts
Negotiate contracts and partnerships with advertising platforms, production teams, and external agencies to maximize efficiency and ROI
Data-Driven Marketing
Optimize the firm’s website, SEO, and paid search campaigns to generate client leads
Oversee social media strategy to engage potential clients and position the firm as an industry leader
Utilize CRM and marketing automation to enhance client engagement and lead nurturing
Develop and oversee dashboards and reporting tools to track lead generation, conversion rates, and ROI across all marketing channels
Analyze market trends, competitor performance, and client demographics to inform future marketing initiatives
Monitor and analyze key performance indicators (KPIs) to guide decision-making and maximize marketing impact
Community Engagement & Outreach
Oversee and support the Community Engagement team, ensuring alignment with the firm's brand and marketing goals
Qualifications
10 years of marketing leadership experience, preferably in legal, professional services, or high-growth industries
Proven success in multichannel advertising, brand management, and digital marketing
Strong expertise in SEO, PPC, and marketing analytics
Experience managing marketing budgets and optimizing ROI
Proven track record in managing vendor relationships, contract negotiations, and agency partnerships
Exceptional leadership, communication, and analytical skills
Ability to thrive in a fast-paced, client-focused environment
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