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Marketing Specialist Job at DMC Engineering in Chicago

DMC Engineering
Chicago, IL Full Time
POSTED ON 1/13/2025
AVAILABLE BEFORE 4/1/2025

Hybrid) Description :

DMC has an immediate need for a Marketing Specialist who will be a key contributor in developing and executing DMC's marketing strategy. This role will involve creating high-quality content, driving digital marketing initiatives, and collaborating closely with various teams to enhance brand presence and engagement. The ideal candidate will have experience in content creation, SEO / SEM strategy, and digital marketing analytics. They will possess strong project management skills and the ability to translate complex ideas into effective marketing campaigns that support business goals.

About DMC :

DMC is a leading engineering consulting firm, delivering high-caliber engineering and custom software development services globally. Specializing in innovative solutions for manufacturing, testing, and product development, our expertise spans industries from aerospace to consumer-packaged goods to healthcare, and more. Our engineers excel in staying ahead of cutting-edge technologies and delivering top notch solutions. We prioritize technical excellence and cultivate a collaborative environment for independent and team-based work, reflecting our commitment to professional growth and providing forward-thinking solutions to clients.

Responsibilities :

  • Develop, write, and optimize content for DMC's website, including blogs, case studies, and videos, ensuring alignment with SEO best practices
  • Lead the execution of digital marketing initiatives such as email campaigns, newsletters, and online advertisements
  • Manage DMC's social media presence across platforms (LinkedIn, Facebook, Instagram, etc.), creating and scheduling content that engages and grows the audience
  • Collaborate with internal teams to create visual content for blogs, social media, and other marketing collateral
  • Analyze performance data from marketing campaigns and provide insights for future optimizations
  • Support the execution and promotion of company events, including webinars and in-person events
  • Oversee the organization and distribution of branded promotional materials (SWAG)
  • Ensure consistent brand messaging and alignment across all marketing channels

Requirements :

  • Bachelor's degree in Marketing, Communications, Journalism or a related field with a 3.4 GPA
  • 2-5 years of experience in a marketing or communications role
  • Strong content creation skills with proven experience in writing and editing for digital platforms
  • Proficiency in social media management and content scheduling tools
  • Knowledge of SEO / SEM strategies and tools like Google Analytics, Google Ads, and social media advertising
  • Experience with email marketing platforms and digital campaign management
  • Strong organizational skills and the ability to manage multiple projects simultaneously
  • Understanding of digital marketing analytics and the ability to draw actionable insights from data
  • Nice to Have Skills :

  • Graphic design experience (experience with Adobe Photoshop, Illustrator or InDesign)
  • Experience with content management systems (CMs)
  • Basic HTML Knowledge
  • Additional Information :

  • Benefits / Culture / Bonuses and more!
  • Office Locations
  • DMC Website
  • Engineering Blogs
  • Salary Range

    60,000-$75,000 USD

    Salary : $60,000 - $75,000

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