What are the responsibilities and job description for the Paid Strategist (FREELANCE) position at Dobbi?
COMPANY OVERVIEW
At Dobbie, we are a dynamic digital marketing agency dedicated to helping businesses achieve their marketing goals. Our team specializes in creating tailored digital strategies that drive growth and engagement for our clients. We pride ourselves on staying ahead of industry trends and delivering exceptional, calculated results.
JOB OVERVIEW
We are seeking an experienced Freelance Paid Marketing Strategist to join our dynamic team. In this role, you will be responsible for developing, executing, and optimizing paid marketing strategies across multiple platforms. Your expertise in paid media will drive brand growth, enhance visibility, and maximize ROI for our clients.
KEY RESPONSIBILITIES
- Develop and execute comprehensive paid media strategies aligned with client objectives.
- Manage paid campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), TikTok, LinkedIn, and others.
- Conduct in-depth market research and competitor analysis to identify opportunities and trends.
- Monitor and analyze campaign performance data, providing actionable insights and recommendations.
- Optimize campaigns to improve performance metrics such as click-through rates, conversion rates, and return on ad spend (ROAS).
- Collaborate with internal teams, including creative and strategy, to align paid media efforts with overall marketing goals.
- Prepare detailed performance reports and present findings to clients and internal stakeholders.
- Stay updated on industry trends, platform updates, and emerging technologies to ensure best practices.
QUALIFICATIONS
- Proven experience as a Paid Marketing Strategist or similar role, with a strong portfolio of successful campaigns.
- Expertise in managing paid media campaigns across Google Ads, Meta, TikTok, LinkedIn, and other major platforms.
- Proficiency in analytics tools (e.g., Google Analytics, Facebook Ads Manager) and the ability to interpret data effectively.
- Strong understanding of SEO, PPC, and other digital marketing principles.
- Excellent communication and presentation skills, with the ability to explain complex concepts to non-technical audiences.
- Ability to work independently and manage multiple projects in a fast-paced, deadline-driven environment.
- Bachelor’s degree in Marketing, Business, or a related field (preferred but not mandatory).
WHAT YOU BRING
- Agency experience is a must
- An expertise in digital marketing and a proven track record of delivering quantifiable results in paid media strategy and execution.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Creativity and innovation in developing effective paid media campaigns.
- Exceptional communication skills, with the ability to clearly articulate ideas and strategies.
- A collaborative approach and the ability to thrive in a team-oriented environment.
- Flexibility and adaptability to meet the dynamic needs of our clients and agency.
BENEFITS
- Flexible PTO
- Flexible WFH
- Competitive company holiday policy
- Company computer
HOW TO APPLY
Interested candidates are invited to submit their resume, a cover letter detailing their relevant experience,and examples of previous digital marketing strategies and campaigns they have developed. Please send your application to info@dobby.global with the subject line "Paid Strategist (FREELANCE)"