What are the responsibilities and job description for the Senior Director or VP Global Pricing Strategy position at Dobie Associates, Inc?

Senior Director or VP, Global Pricing Strategy and Analysis

Company Overview

Client is the world’s largest first-party data platform for insights, activation, and measurement. With a reach that encompasses 70 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Client is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum – from strategy, innovation, and branding to advertising, measurement, and optimization. Client serves more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms and corporate customers in North America, South America, Europe, and Asia-Pacific

Position Description

The Senior Director, Global Pricing Strategy will develop and implement Client’s pricing strategy for data, products, platforms and services to maximize profitability and revenue growth. This role will design and execute comprehensive pricing frameworks, utilizing advanced financial modeling, demand elasticity analysis, break-even analysis, and strategic portfolio pricing methods.

This position will lead and manage a team of pricing and data analysts, ensuring analytical rigor and leveraging key tools such as data routers, CPQ (Configure, Price, Quote) software, CRM platforms, and governance systems. The Senior Director will also play a critical role in governance, controls, and cross-functional pricing strategy execution across Finance, Seller channels, (Direct, Inside, Self-service, Partners), Product, Marketing, Sales Operations, and Enablement teams.

Key Responsibilities

Market Research & Competitive Analysis

Conduct market research, demand curve analysis, and competitive pricing assessments.
Analyze price elasticity of demand and price differentiation to maximize revenue and market share.
Utilize market intelligence, competitive analysis, and customer insights to continuously refine pricing approaches.
Test price points vs. win rates for specific buyer segments, continuously optimizing pricing strategies.

Pricing Strategy Development and Execution

Lead pricing strategies that reinforce Client’s premium quality market position and leadership.

Develop pricing and packaging strategies that support the evolution of data-driven products, subscriptions, and managing services

Build in-depth financial models to evaluate break-even points, price elasticity, and revenue potential.

Implement pricing analytics methodologies to optimize sales velocity and customer penetration.

Multi-Channel Pricing Strategy

Innovate and evaluate alternative pricing models including freemium, subscription models, research insights, offers, rewards-based pricing and promotion to acquire additional first-party data.

Lead data-driven pricing decision-making, ensuring optimal monetization strategies across multiple customer segments, channels and regional markets.

Direct field sales teams for Tier I enterprise and high-value accounts.

Inside sales teams driving Tier II mid-market and SMB adoption.

Self-service Client platform and direct e-commerce solutions for Tier II, III scalable growth.

Channel partners and developers extending market reach.

Simplify the pricing approach for curated / RFP strategic accounts; optimize deal structures, contract negotiations, and value-based pricing

Optimize partner channel pricing, compensation structures, and cost / benefit analysis

Governance and Pricing Controls

Develop business rules around discounting, rebates, volume-based pricing, and off-rate card deals.

Oversee pricing approvals, RFP guidelines, and escalation processes for high-value opportunities.

Collaborate with Sales Operations and Finance to establish governance for pricing compliance and execution.

Implement pricing control mechanisms to maintain consistency and protect revenue integrity.

Stakeholder Communication and Leadership

Provide strategic pricing recommendations to senior leadership and executive teams.

Lead monthly Pricing Strategy & Governance meetings with Finance, Sales, and other key stakeholders.

Develop pricing models and shareable analytical insights, reinforcing company-wide pricing principles.

Drive a culture of pricing excellence, demonstrating the impact of pricing on Client’s quality positioning and competitive advantage.

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Senior Director or VP Global Pricing Strategy

What are the responsibilities and job description for the Senior Director or VP Global Pricing Strategy position at Dobie Associates, Inc?

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