What are the responsibilities and job description for the Senior Product Marketing Manager, Government position at Docebo?
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About This Opportunity :
We are seeking a talented and strategic Senior Product Marketing Manager to drive the success of our product offerings within the government sector. This role requires a deep understanding of government procurement processes, regulatory landscapes, and the unique needs of government agencies. You will be responsible for developing and executing effective go-to-market strategies, positioning our products to address government pain points, and building strong relationships with key decision-makers.
The ideal candidate will have experience working with learning professionals and knowledge of learning platforms and tools. You’ll need to know how to collaborate with cross-functional stakeholders to achieve big objectives, and you’ll need a relentless drive and an eye for detail. Long-term success in this role will be based on your ability to own the GTM strategy for the Government vertical; from pricing and positioning to defining KPIs and driving product adoption.
This is a highly visible role at Docebo and we are looking for someone that is able to engage, influence and motivate teams across the business.
Responsibilities :
- Develop and execute go-to-market strategies for the government vertical that supports Federal, State, and Local government markets.
- Conduct in-depth research to identify government market segments, trends, and opportunities and analyze government procurement processes, regulations, and funding mechanisms.
- Work with the PMM team to craft core strategic framing, ICPs, buyer personas, and strong messaging / positioning, specific to the government space.
- Conduct market research, win / loss and competitive analysis to identify trends and drive ongoing differentiation; disseminate insights across the business.
- Partner closely with product management on setting the product strategy for our learning platform with data-backed evidence.
- Collaborate with the broader marketing team to execute campaigns and initiatives that increase brand awareness and generate high-quality leads.
- Create value-based product collateral and campaigns in the language of our customers; i.e., high impact sales collateral, landing pages, webinars, product videos, community posts and more.
- Create, nurture, and manage positive relationships with industry analysts, industry influencers, and thought leaders, serving as a key, centralized contact point and connector.
- Be a thought leader both internally and externally; speaking engagements, customer advisory boards, webinars, industry events, and analyst briefings.
Requirements :
Benefits & Perks :
Hybrid Office Model :
We believe when people are together, they develop deeper relationships and accelerate innovation. Because of this, all Docebo employees worldwide are “hybrid.” We encourage in-person collaboration while supporting work-from-home when employees need dedicated focus time, allowing Docebians to do their best every day. Each team leader is able to decide how often their teams come into the office, considering the needs of the team and the employee’s needs. Our Talent Acquisition team will let you know about the role you are applying for and the hybrid details during the first interview.
About Docebo :
Here at Docebo, we power learning experiences for over 3000 customers around the world with our easy-to-use, AI-powered Suite designed to close the enterprise learning loop. We have successfully achieved 2 IPOs ( TSX : DCBO & NASDAQ : DCBO ), been recognized as a Top SaaS e-learning Solution, and are growing exponentially in the process.
Docebo is a global company with offices in North America, EMEA, APAC and more. Our people believe in six core values, simply defined and manifested in everything we do - Innovation, Simplicity, Accountability, Togetherness, Curiosity, and Impact. If this sounds like you, now is your time to join one of the fastest-growing learning technology companies on the market. Apply today!
Docebo is an Equal Employment Opportunity employer. We are committed to diversity and inclusion in our workforce. All qualified applicants and employees will receive consideration for employment regardless of their race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, citizenship status, age, disability, genetic information, or any other category protected under applicable law.
Any individuals requiring a reasonable accommodation to assist with their job search or application for employment should send an e-mail to recruiting_accommodations (at) docebo.com. The e-mail should include a description of the requested accommodation and the position you’re applying for or interested in.
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