Digital Marketing Specialist

Overview
We are seeking a dynamic and results-driven Digital Marketing Specialist to join our team. The ideal candidate will have a passion for digital marketing and web design with a strong understanding of the latest trends and technologies in the industry. This role requires creativity, analytical thinking, and a proactive approach to driving online engagement and conversions. As a Digital Marketer, you will play a crucial role in developing and executing marketing strategies that enhance our brand presence and support our business goals.

This position will be responsible for updating, repairing, creating and managing multiple websites, creating and managing content on social media sites, managing the digital marketing campaigns for each location and building a parts hub e-commerce site.

Responsibilities

• Develop and implement comprehensive digital marketing strategies across various channels, including e-commerce platforms, social media, email marketing, and search engine optimization (SEO).
• Manage multiple web pages and routinely create new content, landing pages and new web sites from the ground up.
• Create compelling copy for websites, advertisements, and promotional materials that resonate with target audiences.
• Utilize marketing automation tools to streamline campaigns and improve efficiency.
• Conduct keyword research and optimize website content to improve organic search rankings.
• Manage advertising campaigns on platforms such as Google Ads and social media networks to drive traffic and conversions.
• Collaborate with graphic designers to create visually appealing content that aligns with brand guidelines using Adobe Creative Suite.
• Monitor, analyze, and report on campaign performance metrics to inform future strategies.
• Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing.
• Written reports may be expected concerning specific situations.
• In-person and e-mail contact is expected on a regular and frequent basis
• Perform test list deployments to ensure content accuracy, rendering across
• devices and browsers, and link functionality.

Experience

• Proven experience in digital marketing roles with a focus on e-commerce, SEO, advertising, or related fields.
• Proficiency in using content management systems (CMS) for website management and updates.
• Strong background in web design with an understanding of E-commerce.
• Ability to manage multiple, concurrent projects from a variety of
• stakeholders.
• Ability to effectively communicate with stakeholders at various levels with a
• variety of backgrounds.
• Monitor, adjust, and report on content performance to keep internal
• leadership and stakeholders informed and to ensure continuous
• improvement.
• Strong copywriting skills with the ability to craft engaging content tailored to different audiences.
• Familiarity with graphic design principles and tools; experience with Adobe Creative Suite is a plus.
• Knowledge of marketing automation tools and analytics platforms to track campaign performance.
• Excellent communication skills, both written and verbal, with strong attention to detail.
• Ability to work independently as well as collaboratively within a team environment.

Join us in shaping our digital presence and driving impactful marketing initiatives!

Job Type: Full-time

Pay: $50,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Ability to Relocate:

• Estill Springs, TN 37330: Relocate before starting work (Required)

Work Location: In person

Salary : $50,000 - $80,000