Vice President, GTM Channels & Campaigns

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What you'll do

The Vice President of GTM Channels & Campaigns will develop and implement comprehensive strategies to drive customer acquisition, retention, and revenue growth. This role requires a transformative leader who can inspire and lead a global team of marketing professionals, handle significant budgets, and drive measurable results across various digital channels. This role will also own email marketing, campaigns, and marketing operations, ensuring that all efforts are strategically aligned and implemented perfectly.This position is a people manager role reporting to the GVP, Growth Marketing.

Responsibility

• Develop and implement comprehensive performance marketing strategies aimed at driving customer acquisition, retention, and revenue growth
• Ensure alignment of marketing strategies with the company's overall business objectives
• Lead and mentor a team of marketing professionals
• Cultivate a culture of creativity, collaboration, and accountability
• Encourage professional growth and development among team members to build a successful team
• Plan, implement, and optimize digital marketing campaigns across various channels globally, including paid search, display advertising, social media, email marketing, SEO, and paid media
• Develop a multi-touch campaign model to enhance campaign effectiveness
• Develop and be responsible for strategic marketing campaigns from inception to completion
• Craft compelling and consistent messaging that resonates with target audiences and aligns with the company's brand voice and value proposition
• Be responsible for the end-to-end campaign launch process, ensuring timely and effective execution across all channels
• Drive lead generation efforts to build a robust pipeline for the sales team
• Collaborate with sales to ensure leads are effectively cultivated and converted
• Establish and maintain a robust framework for measuring the return on investment of all marketing campaigns
• Use data and analytics to continuously refine and improve campaign performance
• Set clear performance targets and critical metrics for all marketing initiatives
• Monitor and analyze campaign performance regularly to identify areas for optimization and improvement
• Create a return on investment model to measure the efficiency of every action, asset, and campaign
• Collaborate with cross-functional teams, including product, sales, and finance, to ensure seamless execution of marketing campaigns and alignment with overall business objectives
• Act as an agency with regions as customers and Lifecycle Marketing (LCM) as campaign account directors
• Handle marketing budgets effectively, allocate resources strategically, and enhance return on investment
• Ensure paid spend efficiency and drive integrated planning and campaign execution
• Stay informed about industry trends, standard methodologies, and emerging technologies in performance marketing, SEO, and paid media
• Leverage this knowledge to innovate and drive continuous improvement in marketing strategies and tactics
• Optimize the team for better operational rigor as the largest user of MarTech
• Partner with key collaborators in the IT team to enhance marketing operations and spend efficiency
• Build and maintain relationships with external partners, agencies, and vendors to support marketing initiatives and drive business results
• Ensure accountability for paid spend efficiency, integrated planning, campaign execution, and channel return on investment
• Report on performance metrics and provide actionable insights to senior leadership

Job Designation

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What you bring

Basic

• 15 years of marketing experience
• Experience in a senior performance marketing role, preferably at the VP level
• Experience in digital marketing channels, including paid search, display advertising, social media, email marketing, SEO, and paid media
• Experience in digital marketing platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and others
• Experience using analytical skills with the ability to monitor and optimize campaign performance effectively
• Experience building, leading and managing impactful marketing teams
• Experience working with marketing automation platforms, CRM systems, analytics tools, SEO strategies, and paid media campaigns
• Experience managing significant marketing budgets and enhancing return on investment
• Experience collaborating with cross-functional teams to align marketing efforts with overall business objectives
• Proven experience developing and implementing successful performance marketing strategies that drive customer acquisition and revenue growth

Preferred

• Bachelor's Degree or equivalent work experience or military service
• Ability to stay current with industry trends and use new technologies to drive innovation.
• Ability to thrive in a fast-pace environment
• Knowledge of regional market dynamics and cultural nuances

Wage Transparency

Based on applicable legislation, the below details pay ranges in the following locations:

California: $224,800.00 - $360,050.00 base salary

This role is also eligible for bonus, equity and benefits.

Global benefits provide options for the following:

• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

Life at DocuSign

Working here

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.

If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance.

Applicant and Candidate Privacy Notice

States Not Eligible for Employment

This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

EEO Statement

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

EEO Know Your Rights poster

Salary : $224,800 - $360,050