Digital Marketing Manager

Doeren Mayhew is a $165 million certified public accounting and advisory firm headquartered in Troy, Michigan with offices in Houston, Miami, Dallas, Charlotte, Tampa, Grand Rapids, Zurich and London. Founded in 1932, Doeren Mayhew is a recognized a Top 60 CPA firm in the U.S. positioned for successful future growth. If you want to join a rising firm that is consistently named among the 50 best-managed firms in the nation, this is the firm for you.

Are you ready to take your digital marketing career to the next level? This is your chance to join a dynamic team and make a significant impact! Doeren Mayhew is seeking a Digital Marketing Manager to join its national marketing team in our Troy, Michigan headquarters. Working closely with the Chief Marketing Officer and regional marketing leaders, this individual will be responsible creating, managing and executing digital marketing strategies that support Doeren Mayhew’s growth nationwide. This role is perfect for a creative and analytical individual with firsthand technical expertise who thrives in a fast-paced environment and is passionate about driving online engagement.

RESPONSIBILITIES:

• Oversee and manage the firm’s digital marketing channels, including website, social media platforms and search engines, ensuring maximum ROI and consistent brand messaging.
• Work with Marketing leaders to develop and execute comprehensive digital marketing strategies to achieve business objectives, focusing on lead generation and brand awareness.
• Plan, implement and optimize digital campaigns across various platforms (Google Ads, LinkedIn, YouTube, etc.).
• Manage paid digital campaigns and budgets (PPC, display ads and retargeting) to ensure high ROI.
• Lead SEO and keyword efforts to ensure website optimization, improved rankings and increased organic search traffic.
• Assist in online content creation efforts, including writing, editing and curating articles, blog videos, social media content and email campaigns to drive digital engagement.
• Manage email marketing campaigns, including newsletters and promotional emails.
• Conduct A/B testing and refine audience targeting strategies.
• Maximize lead capture mechanisms and improve lead nurturing campaigns with marketing automation.
• Monitor digital performance across various platforms using analytics tools (Google Analytics, Google Tag Manager, SEMrush, HubSpot, etc.).
• Provide digital reporting and strategic recommendations to CMO based on performance analytics.
• Monitor industry and digital marketing trends to adapt strategies and maintain a competitive edge.

QUALIFICATIONS:

• Bachelor’s degree in marketing, communications or related field.
• 5 to 7 years of experience in digital marketing with a proven track record of managing successful campaigns.
• Strong competency using content management systems, CRM and marketing automation tools, such as SEMrush, HubSpot, Craft CMS and WordPress.
• Advanced understanding of SEO, SEM, social media platforms and email marketing.
• Experience in PPC campaign management and paid search strategies in Google Ads and LinkedIn Ads.
• Proven proficiency in using Google Analytics, Google Tag Manager and other reporting tools to analyze and optimize campaign performance.
• Experience with A/B testing, conversion rate optimization and landing page design.
• Technical familiarity in HTML, CSS and basic JavaScript.
• Strong analytical skills to interpret campaign performance data.
• Google certifications or any digital certifications a plus
• Excellent communication, project management and organizational skills.
• Creative thinking with a focus on innovation and problem-solving.
• Familiarity with graphic design tools (e.g., InDesign, Creatopy, Adobe Creative Suite) is a plus.

Doeren Mayhew is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or any other status protected by law.