What are the responsibilities and job description for the Marketing Associate position at Doeren Mayhew CPAs and Advisors?
Doeren Mayhew is a $170 Million certified public accounting and advisory firm headquartered in Troy, Michigan with offices in Grand Rapids, Saranac, Houston, Miami, Dallas, Charlotte, Tampa, Zurich and London. Founded in 1932, Doeren Mayhew is recognized as one of the Top 55 largest CPA firms in the U.S. If you want to join a company positioned for successful future growth and that is consistently named among the 50 best-managed firms in the nation, this is the place for you!
Are you a dynamic individual with a flair for marketing? Doeren Mayhew is seeking a well-rounded individual to join its national marketing team in the firms Grand Rapids, Mich. office as a Marketing Associate. Working directly with the Marketing Manager in Grand Rapids, the Marketing Associate will play an important role in supporting the regions various firm marketing initiatives. Youll also gain hands-on exposure working with various members of the national marketing team, as well as firm leadership across all practice areas.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Develop a working knowledge of the firms service offerings, markets, industry experience and key service differentiators to help create content for various deliverables, including presentations, targeted list development, mailings, etc.
- Manage the regions proposal process, including tailoring content for targeted clients, tracking opportunities in the CRM, creating related reporting metrics and performing post-mortem follow up.
- Aid in the execution of sponsorship opportunities aligned with the firms marketing goals.
- Draft content for internal and external audiences, such as marketing collateral, thought leadership articles and employee news.
- Support marketing onboarding efforts of new firm team members, including drafting professional bios, scheduling photos and related announcements.
- Coordinate and manage all elements of regional external-facing event coordination, including venue selection, registration, continuing education, giveaway procurement, promotional materials and on-site coordination, if warranted.
- Assist in performing digital campaigns, including e-newsletter creation and quantifying readership metrics, when needed.
- Serve as a data steward for the regions contacts in Salesforce.
- Assist with tracking regional marketing budget.
- Complete ad-hoc projects as needed to support strategic firm and geo-specific marketing plans.
DESIRED SKILLS AND EXPERIENCE:
- Bachelors degree in Marketing, Communications or another related field.
- 2-3 years of related experience required; professional services sector experience a plus.
- Excellent written and verbal communication competencies, as well as interpersonal skills.
- Detail-oriented, well-organized and able to set priorities under pressure.
- Requires strong proficiency in Microsoft Office applications.
- Knowledge of Adobe Creative Suite, Salesforce and HubSpot is a plus.
- Ability to travel to regional events, when needed.
Doeren Mayhew is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or any other status protected by law.
