DG Beauty US Influencers Manager

Role: US Influencers Manager

Reporting to: Head of Communications

Location: Miami

Overview:

Dolce & Gabbana Beauty is seeking a passionate and dedicated Influencers Manager to support the Head of Communications focusing on the US Region. The successful candidate will own our influencer marketing initiatives, ensuring alignment with brand standards, strategies, and global guidelines while driving our efforts in the US market and beyond.

KEY RESPONSIBILITIES

Strategy Development:

• Develop and implement comprehensive influencer marketing strategies for mega, macro, and mid-tier influencers that align with the market and brand needs.
• Partner with the correct influencers to reach campaign objectives and support the growth of the business across the region.
• Identify emerging trends and opportunities, up and coming and trending influencers within the influencer marketing space to stay ahead of the competition.
• Collaborate with cross-functional teams to ensure integrated and effective campaigns.
• Manage negotiations with long term partners securing top tier talent, best rates and ensuring partnerships lead to organic content that supports brand objectives.

Campaign Management:

• Oversee the planning, execution, and optimization of US influencer marketing campaigns both owned and retailer led.
• Ensure end-to-end management of paid influencer campaigns and viral activations including but not limited to pop ups and influencer events.
• Develop campaign briefs and collaborate with influencers to create authentic and engaging content.
• Manage budgets to achieve monthly KPIs and targets, ensuring efficient allocation of resources.

Data-Driven Decisions:

• Utilize data and analytics to identify and source top global influencer partnerships.
• Track and report on all campaigns to ensure clear ROI and strategic adjustments.
• Conduct performance analysis and provide insights to optimize future campaigns and partnerships.

Briefing and Coordination:

• Brief influencers, partner agencies, and distributor markets on campaigns and brand guidelines.
• Support and coordinate influencer activities related to retailer promotions and events.
• Lead and support seeding efforts as needed and in all capacities.

Event Support and Logistics:

• Collaborate with the events team on influencer logistics, including negotiating rates, booking travel, and organizing fashion pulls for events.
• Travel as needed to support influencer events and efforts in local markets.

Qualifications:

• Proven ability to work collaboratively and independently.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Strong organizational with a keen eye for detail.
• Ownership mindset.
• Proficiency in using Tracker platform is a plus.
• Familiarity with the US market and retailer landscape.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Minimum of 5 years of experience in influencer marketing, preferably in the luxury and or beauty sector.

Language Skills:

• Bilingual in English and Spanish.

If you are a driven and enthusiastic individual with a passion for influencer marketing and a keen interest in the beauty industry, we would love to hear from you. Apply now to join the Dolce & Gabbana Beauty team and make a significant impact on our influencer marketing initiatives.