Advertising Senior Manager

Work Where You Matter

At Dollar General, our mission is Serving Others! We value each and every one of our employees. Whether you are looking to launch a new career in one of our many convenient Store locations, Distribution Centers, Store Support Center or with our Private Fleet Team, we are proud to provide a wide range of career opportunities. We are not just a retail company; we are a company that values the unique strengths and perspectives that each individual brings. Your difference truly makes a difference at Dollar General. How would you like to Serve? Join the Dollar General Journey and see how your career can thrive.
Company Overview

Manages key Dollar General Print Advertising Programs which include: Circulars, Grand Opening Advertising, Coupon Handouts, Specialty In-Store Handout Books, Postcard Mailings, ROP Newspaper Ads and all other non-traditional print media. Key responsibilities include strategic planning, budget management for all Print advertising, project management, leadership and direction to advertising agency and vendor relations for Co-op Ad activities.

Job Details

• Print Advertising:
• Develop and manage ad strategy planning and strategic processes to grow market share through effective print advertising functions to support company sales initiatives.
• Oversee program management to ensure all ad logistics are accomplished; manage calendar development, and ensure timelines met and materials to all internal and external partners are communicated.
• Act as liaison between Marketing department and other disciplines within company to develop and execute defined programs (this includes IT, In-Store Communications, Store Operations, Merchandising, and Accounting).
• Lead and manage ad agency team members for all necessary execution functions critical for program development and implementation.
• Responsible for overall accuracy of print advertising. 
• Budget Analysis & Forecasting:
• Manage and direct all accounting functions necessary for Advertising budget management, as well as the overall Marketing department’s budget submission.
• Manage Advertising performance by development of a tracking system and analysis reporting. 
• Grand Opening Program:
• Manage Grand Opening program marketing and advertising functions (for new, relocation, remodel, and local store activity); Grand Opening program design and development, implementation functions including: system programming and automation of workflow tool, calendar management, budget management, and analysis of program results. 
• Strategy:
• Partner with Marketing Director (Advertising) to develop goals and budgets for all print advertising.
• Track and monitor competitive activity for strategic opportunities to incorporate into Dollar General programs.
• Knowledge, Skills and Abilities (KSAs): What KSAs are required to perform this job?
• Advertising skills:

• Knowledgeable in key disciplines within advertising, such as media management, creative design, art direction and production, with an emphasis on customer-facing communications and signing, to lead execution of effective and targeted customer communications

• Copy-writing

• Art design

• Photography direction

• Event marketing.
• Finance and budgeting: ability to manage and develop budgets and forecasts
• Agency oversight: ability to manage and grow relationships with third-party agencies and service providers to deliver excellent work with savings to the company
• Ability to communicate effectively both verbally and in writing to all levels including senior management
• Deadline-driven: Ability to manage multiple complex tasks/projects while demonstrating composure and flexibility; ability to overcome internal and external obstacles as they arise in order to ensure on-time and on-budget delivery
• Highly organized and detail-oriented; ability to prioritize workloads and deadlines
• Must be proficient in use of spreadsheet, word processing, and email computer applications
• Ability to solve problems and anticipate issues by providing solutions in a clear and diplomatic manner
• Strong organizational skills and strong communication skills

Qualifications

• Bachelor’s degree required. Minimum of 5-6 years experience in advertising and marketing required. Media buying and creative design experience preferred.