What are the responsibilities and job description for the Senior Associate, Integrated Marketing - Dashpass Strategic Partnerships position at DoorDash USA?
About the Team
The DashPass Integrated Marketing team is focused on growing and retaining DashPass members by offering them a subscription with outsized value and access to the best of what DoorDash offers. Strategic Partnerships are a critical growth lever for DashPass involving our most-valued US corporate development partners. Our North Star is to be the most trusted and sought after co-marketing partner for brands by creating groundbreaking strategic partnerships that deliver value to our members, and drive meaningful results for both DoorDash and our partners.
About the Role
We are looking for an experienced Senior Associate, Integrated Marketing to execute highly engaging and innovative strategies to fuel our business growth.
In this role, you will use insights to develop consumer-first strategies to launch and sustain strategic partnerships. This involves creating and executing integrated marketing campaigns built against both external partner and DashPass goals. You will work closely with cross-functional teams to ensure we are maximizing DoorDash value from our partner relationships, driving our business forward and serving consumers’ needs.
You will report into the Sr Integrated Marketing Manager, DashPass Strategic Partnerships
We’re excited about you because you have…
- Bachelor’s degree or higher
- 4 years as a Marketer spanning both brand and growth teams
- Experience in partner marketing at a consumer brand or tech company
- Demonstrable success establishing and achieving business goals through partner marketing campaigns
- Demonstrable experience leading cross-functional workstreams and balancing multiple objectives and constraints
- You are comfortable with creativity and analytics - you can brainstorm campaign ideas, and do the analytical work to prove their efficacy. You have some experience with SQL and can navigate a dashboard or size an opportunity.
- You have experience launching growth initiatives across owned and paid channels with an understanding of channel effectiveness, key optimization levers, and incremental growth opportunities
- You put the consumer at the heart of your work
- A knack for self-starting, thriving in a fast-paced and changing environment
- A strong creative mind, organizational skills and attention to detail
You’re excited about this opportunity because you will…
- Collaborate with external partners and build strong relationships with some of our largest and most high profile strategic partners
- Execute quarterly co-marketing strategies and plans with internal and external stakeholders. Craft strategy briefs, build assets in figma, launch merchandising and CRM tests and route creative for approval.
- Manage day-to-day growth optimization and reporting on partner marketing efforts across core channels including paid media, CRM, merchandising, and partner channels
- Participate in cross-functional meetings and own end-to-end project trackers to rally key stakeholders towards a shared goal
- Create positioning and messaging for our lifecycle audiences, and establish testing plans that optimize DashPass value props to drive the highest conversion rate
- Craft creative briefs and create marketing assets in figma to enable the team to test across email, push and in-app channels.
Why You’ll Love Working at DoorDash
We are leaders – Leadership is not limited to our management team. It’s something everyone at DoorDash embraces and embodies.
We are operators – We believe the only way to predict the future is to build it. Creating solutions to lead our company and our industry is what we do on every project, every day.
We are learners – Everyone here is continually learning on the job, no matter if we’ve been in a role for one year or one minute. We are committed to learning and implementing what is best for our customers, merchants, and dashers.
We are one team – The magic of DoorDash is our people, together making our inspiring goals attainable and driving us to greater heights.
We expect this position to be filled by 3/30/25