What are the responsibilities and job description for the Segment Demand Generation Marketer, Emerging & Small Business - Coming Soon! position at DoorLoop?
Description
About DoorLoop
DoorLoop is a high-growth technology (PropTech) company with offices in the US (Miami and NYC) and Israel (Tel Aviv). We help property managers and owners make more money, get organized, and grow with easy-to-use, secure, and reliable, all-in-one property management software.
DoorLoop prides itself on being People First. We are a Certified Great Place to Work, are Forbes America’s Best Startup Employers in 2024 & 2025, and are proud to have our team rate us a 4.9/5 on Glassdoor.
Mission
DoorLoop is hiring a Demand Generation Marketer to develop and execute integrated campaigns that drive qualified pipeline for audience segments in commercial markets. Reporting to the Head of Demand Generation & Segment Marketing, this individual will play a hands-on role in campaign strategy, execution, testing, and optimization across channels.
This is an ideal opportunity for a data-driven marketer who loves rolling up their sleeves, collaborating with sales, and building programs that directly impact revenue.
Responsibilities
$65-$85k DOE
About DoorLoop
DoorLoop is a high-growth technology (PropTech) company with offices in the US (Miami and NYC) and Israel (Tel Aviv). We help property managers and owners make more money, get organized, and grow with easy-to-use, secure, and reliable, all-in-one property management software.
DoorLoop prides itself on being People First. We are a Certified Great Place to Work, are Forbes America’s Best Startup Employers in 2024 & 2025, and are proud to have our team rate us a 4.9/5 on Glassdoor.
Mission
DoorLoop is hiring a Demand Generation Marketer to develop and execute integrated campaigns that drive qualified pipeline for audience segments in commercial markets. Reporting to the Head of Demand Generation & Segment Marketing, this individual will play a hands-on role in campaign strategy, execution, testing, and optimization across channels.
This is an ideal opportunity for a data-driven marketer who loves rolling up their sleeves, collaborating with sales, and building programs that directly impact revenue.
Responsibilities
- Campaign Strategy & Execution: Plan and launch multi-channel marketing campaigns tailored to small business audiences, including email, paid media, webinars, content syndication, and nurture programs. Partner closely with product marketing, content, and digital teams to create compelling messaging and assets. Manage campaign timelines and deliverables, ensuring execution is smooth, timely, and aligned with marketing and sales priorities.
- Pipeline Generation: Generate qualified leads and contribute to sales pipeline through targeted programs aligned to specific business goals. Ensure campaign efforts are aligned with sales teams, supporting key plays and engagement strategies. Collaborate with sales leadership and RevOps to monitor funnel progression and campaign effectiveness.
- Funnel Optimization & Performance Analysis: Continuously evaluate and improve campaign performance across the funnel. Implement A/B testing and other optimization tactics to refine messaging, targeting, and channel mix. Deliver clear, actionable reporting on campaign outcomes and share learnings with stakeholders.
- Sales Enablement & Collaboration: Work closely with SDRs and AEs to ensure campaign-generated leads are effectively followed up on. Create campaign briefs, sales follow-up sequences, and enablement content to support outreach and conversion efforts. Maintain open communication with sales to gather feedback and optimize programs accordingly.
- Marketing Operations & Automation: Build and manage marketing automation workflows and lead nurturing programs to scale outreach and engagement. Ensure campaign tracking, attribution, and reporting infrastructure is accurate and effective. Collaborate with Marketing Ops to maintain dashboards and share insights across teams.
- Proven experience in B2B demand generation, preferably within SaaS or high-growth environments.
- A strong grasp of inbound and outbound marketing tactics, including paid media, email, content, and events.
- Familiarity with marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
- Strong project management skills with the ability to balance multiple priorities and meet deadlines.
- A passion for experimentation, data, and driving measurable business outcomes.
- Excellent communication and collaboration skills with a proactive, team-first mindset
- Unlimited paid time off: take unlimited personal, sick, and vacation days.
- 401(k): plan for retirement with 4% matching and instant vesting.
- Medical, dental, and vision insurance: we offer full medical coverage for employees through United Healthcare and full dental and vision coverage through Guardian, with 25% coverage for dependents across all plans.
- Life insurance: $100,000 policy fully covered by DoorLoop.
- Disability insurance: short- and long-term disability insurance fully covered by DoorLoop.
- Paid parental leave: paid maternity and paternity leave for birth and adoption.
- Monthly stipend: a dedicated budget for work-related expenses.
- Best-in-class equipment: Get a company laptop and all the top-tier tools to set you up for success.
$65-$85k DOE
Salary : $65,000 - $85,000
