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Marketing Specialist Job at Dorahacks in Palo Alto

Dorahacks
Palo Alto, CA Full Time
POSTED ON 1/20/2025
AVAILABLE BEFORE 4/16/2025

About Dora Factory (DF)

Dora Factory creates protocols, toolings, and public good infrastructures that help open-source communities and frontier tech builders to thrive, such as MACI and aMACI protocols.

Responsibilities

  • User Engagement and Ecosystem Building
  • Develop and execute strategies to engage with blockchain ecosystems, including partnerships with KOLs (Key Opinion Leaders), developers, and community leaders.
  • Drive the adoption and awareness of DF protocols (e.g., MACI, aMACI) within the Web3 space.
  • Organize webinars, events, and collaborations to foster community discussions and involvement.
  • Marketing and Campaigns
  • Plan and execute marketing campaigns that raise awareness about DF’s offerings and protocols.
  • Design and implement initiatives to onboard users, developers, and organizations to DF infrastructure.
  • Strategize and manage events or trending campaigns to generate buzz and attract more users to DF.
  • Social Media Management
  • Oversee DF's social media accounts (e.g., Twitter) to maintain a consistent and engaging online presence.
  • Create and share creative content that educates users about DF protocols and promotes discussions.
  • Track and analyze social media metrics to refine strategies and boost engagement.
  • Community Support and Feedback
  • Act as a liaison between the community and the DF team, addressing user inquiries and collecting valuable feedback.
  • Monitor discussions across platforms to identify opportunities and address concerns.
  • Build and maintain an active, engaged community around DF protocols.
  • Cross-Functional Collaboration
  • Work closely with product and technical teams to align marketing strategies with product roadmaps and developments.
  • Share community insights and market trends to help improve protocol adoption and functionality.

Qualifications

  • Experience and Skills
  • Proven experience in marketing, user operations, or community management, preferably in the blockchain or Web3 industry.
  • Strong understanding of blockchain ecosystems and decentralized protocols.
  • Excellent communication and collaboration skills to engage diverse stakeholders effectively.
  • Technical Knowledge
  • Familiarity with social media tools, content creation platforms, and analytics tools.
  • Basic understanding of blockchain technologies and protocols (e.g., Ethereum, MACI).
  • Experience managing platforms such as Twitter, Discord, and Telegram for user engagement.
  • Personal Attributes
  • Self-driven, creative, and capable of working in a fast-paced, decentralized environment.
  • A strategic thinker who can craft and execute innovative campaigns to meet marketing goals.
  • Passion for Web3, open-source technologies, and building vibrant communities.
  • Preferred Qualifications

  • Previous experience in a Web3 company or blockchain project.
  • Understanding of crypto marketing trends, tokenomics, and community engagement incentives.
  • Demonstrated success in running effective campaigns or growing communities in the blockchain space.
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