What are the responsibilities and job description for the Consumer Insights Associate position at Dorel Juvenile?
Dorel Juvenile is a dynamic and innovative company dedicated to understanding consumer behavior and market trends. We are seeking a motivated and detail-oriented Consumer Insights Associate to join our team and help us uncover valuable insights that drive our business forward.
The Consumer Insights Associate will provide project support to the Consumer Insights Director & Manager in the design, development, execution, and reporting of qualitative, quantitative, and user-experience consumer research.
This position works under the supervision of the Consumer Insights Director. It is located in Foxboro, MA and is currently a hybrid work schedule.
Key Responsibilities:
• Assist in drafting and designing survey questionnaires
• Create and manage survey assets
• Oversee the QA process for programmed surveys to ensure accuracy and reliability
• Proofread and edit research reports for clarity and precision
• Obtain quotes and manage logistics for online survey projects
• Analyze research results and summarize key insights in comprehensive reports
• Coordinate recruitment for qualitative research events
• Organize qualitative events, including greeting and engaging with participants
• Transcribe live feedback from qualitative sessions
• Prepare engaging and informative research reports
• Document research objectives, methodologies, and details during research kickoff meetings
• Collect and analyze data on consumers, competitors, trends, and the marketplace
• Support the Director and Manager with special research projects
Education and Qualifications:
• Bachelor’s degree in Market Research, Marketing, Statics, Business, Sociology, Psychology, or related field
• One year of experience in Consumer Insights, Market Research, Marketing, or related field preferred
• Educated in both qualitative, quantitative, and user-experience consumer research methodologies
• Strong analytical skills with the ability to translate research results into compelling stories
• Detail-oriented with excellent proofreading skills for questionnaires, survey logic, data tables, and reports
• Proficient in managing multiple tasks simultaneously and meeting tight deadlines
• Highly motivated self-starter who thrives in a fast-paced environment
• Inquisitive and eager to understand consumer behavior
• Flexible and adaptable to changing priorities
• Knowledgeable in survey questionnaire design
• Advanced PowerPoint skills with the ability to create engaging presentations
• Outstanding written and verbal communication skills
• Excellent interpersonal skills with a friendly demeanor
• Proven ability to work cross-functionally within a dynamic organization
• Proficient in Microsoft Office programs, including PowerPoint, Word, Excel, Outlook, and Teams
