Manager of Content and SEO

About the Company Double Wood Supplements is a leading direct-to-consumer nutritional supplements company. Founded in 2013, we've achieved significant growth through customer loyalty and positive reviews, earning recognition on the Inc. 500 list of fastest-growing private companies in America. Based in Philadelphia, we specialize in innovative supplement categories including nootropics, anti-aging, and immune support. We maintain rigorous quality standards, manufacturing all products domestically in FDA registered and cGMP certified facilities.

About the Role Are you looking to rocket ship your career in eComm? If so, let’s chat. We're looking for an eCommerce Content and SEO Manager to help drive a leading supplement brand even further. There are tremendous opportunities across our account, and we’re looking for a candidate with solid analytical skills to help prioritize, optimize and scale our Amazon and DTC presence. You’ll partner with existing team members, as well as key new hires out of our New York office. You’ll uncover insights, develop hypotheses, run A/B tests, help execute a total brand refresh in 2025, and learn a ton while putting big points on the board. This role will be hybrid based out of our NYC office (opening Spring ‘25)

Responsibilities

Brand Tone And SEO Strategy Development

• Over the years our brand’s messaging has become increasingly disconnected, with different tones, taglines, etc… throughout the customer journey. It’s a mess. We own it. We want you to unify it. Building off significant brand work done in 2024 you’ll build a copy and tone guide to align with our value propositions and consumer targeting. You’ll then help execute the brand strategy, ensuring that as we update assets, they’re hitting that strategic tone. All the while, with ongoing keyword research, you’ll make sure that content is optimized for SEO.

Content Optimization:

DTC:

• Working through key pages and products first, bring the brand to life in a consistent manner which drives confidence to click. Partner with our Manager of Social to identify partnership opportunities to drive content authority (EATS) through bylines and external editor partnerships. Execute against recently done SEO audits to ensure that we’re working in a methodical way to build long form content and PDP updates (ex. FAQs) to optimize key word rankings. Work with our email marketing and paid social agencies to ensure that external facing efforts are on brand.

Amazon:

• Execute a structured process to align content creation (titles, FAQs, bullet points, etc…) with our new product development cycle, ensuring that when products are ready to launch we have a cohesive brand focused story ready to go. Leverage Amazon Experiments to continuously optimize product titles, bullet points, and descriptions. Enhance image assets with conversion-focused text based on competitive research findings

Technical SEO audits (Nice To Have):

• Conduct thorough technical SEO audits to identify and resolve site issues. Provide strategic recommendations for on-page optimization, site architecture improvements, and backlink acquisition.

Process Improvement:

• Develop and refine internal processes for efficient data analysis and SEO strategy implementation. Stay current with emerging SEO and data analysis tools and methodologies.

Required Skills:

• 2-4 years of hands on copy writing experience for a consumer facing brand, including long and short form content
• Experience working across multiple channels, such as paid social and email
• Strong knowledge of SEO best practices for both DTC and Amazon
• Experience with SEO and analytics
• Excellent communication and presentation skills