What are the responsibilities and job description for the Marketing Manager position at Douglas Elliman?
JOB DESCRIPTION: MARKETING DIRECTOR
The Marketing Manager will work to assist senior team members in creating, implementing, and managing the marketing programs and initiatives for assigned new development projects. The Marketing Manager will be involved in each stage of the projects to which they are assigned, from pre-development planning through the final phase of marketing and sales.
Each project’s marketing team size will vary depending upon project size. The ideal candidate will have experience in real estate marketing, and feels comfortable liaising with third-party vendors, and executing responsibilities instinctually and with the direction of the senior level team members.
KEY RESPONSIBILITIES
- Handle day-to-day coordination of marketing initiatives for assigned projects, ensuring timely response on all deliverables, in support of senior marketing team members
- Support senior team with marketing project timelines, budgets, deliverables, and marketing calendar
- Assist in the development of launch strategies, including publicity efforts and events
- Collaborate on all creative outputs (including, but not limited to branding guidelines, creative campaigns, renderings, websites, and marketing collateral), offering input and compiling team feedback to deliver clear, cohesive directives to third-party vendors
- Work with the team to help design branded e-blasts and e-vites for drip campaigns and events
- Provide general administrative support as needed, including copywriting, proofreading, document preparation, and file maintenance, including management/updating of marketing-related project files, documents, and folders (i.e. OneDrive)
- Coordinate meetings with clients and vendors; prepare meeting agendas and minutes, as needed
- Manage e-mail marketing campaigns, from conceptualization/planning to preparing content briefs, coordinating with creative agencies, reviewing creative, and arranging deployment with in-house teams
- Collaborate on social media and digital marketing assets: review content calendars, provide input and direction related to tone and voice, and coordinate with creative agencies and in-house teams for deployment as needed
- Collaborate with senior marketing team members on the creation of scope-of-work requirements for third-party vendors and help to manage RFP process, including preparing client-facing leveling sheets as needed
- Provide event support from conceptualization through execution in support of project team
- Provide direction and shot lists to photographers and videographers, attending shoots as needed
- Coordinate ongoing initiatives with strategic partners for projects, where applicable
QUALIFICATIONS
- 4 years of marketing experience (real estate industry preferred)
- Impeccable oral and written communication skills
- Solid knowledge of Miami real estate markets and sales processes
- Proficiency in Microsoft Excel, Word, Outlook and PowerPoint
- Experience with InDesign and Adobe Pro preferred
- Experience working in a CRM system is preferrable
- Exceptional organizational skills and attention to detail
- Comfortable understanding of technology, digital marketing, and advertising
- Ability to multitask, work on multiple parallel paths, and juggle varying internal and external demands with professionalism and poise
- Ability to review documents and collateral for accuracy and grammar
- Exemplary written and editorial skills and an eye for graphic design
- Exceptional timeline management and communication skills, including ability to “issue-spot” and anticipate potential delays
- Keen attention to detail with the ability to think on both a micro and macro level as related to all aspects of each project’s marketing efforts
- Team player mindset with demonstrated ability to work within a collaborative environment
- Strong interpersonal skills and understanding of client relationship management
- Comfort with and interest in working within a fast-paced environment
- Appreciation for graphic design, culture, design and architecture
- Committed dependability and dedication to high-quality output and client services
Job Type: Full-time
Salary: $75,000.00 - $90,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
Ability to commute/relocate:
- Miami, FL: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Marketing: 5 years (Required)
- Real Estate: 2 years (Required)
Job Type: Full-time
Pay: $75,000.00 - $90,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
Experience:
- Real Estate: 2 years (Required)
- Marketing: 5 years (Required)
Ability to Relocate:
- Miami, FL: Relocate before starting work (Required)
Work Location: In person