Director, Customer Engagement Marketing; Enterprise Subscriptions

About Our Organization

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

About The Role

We are seeking an experienced Customer Engagement Marketing Director to establish and lead the customer engagement function at Dow Jones to support the enterprise subscription business. This person will lead management of enterprise client relationships, grow revenue and subscriptions volume, and ensure the post-sale experience meets the objectives of the client and Dow Jones. The ideal candidate should have strong leadership skills, an entrepreneurial drive, excellent communication and interpersonal abilities, and a proven track record of success in engagement marketing.

You Will

• Develop and implement engagement strategies to build and maintain long-term relationships with clients, including managing client expectations, identifying opportunities, and providing marketing solutions that meet their needs and Dow Jones’ subscription objectives.
• Owner of in-life communications strategy and execution to drive engagement and usage for enterprise subscribers.
• Partner with sales to onboard, engage and grow accounts; participate in business reviews as needed.
• Work closely with cross-functional teams, including product and brand, performance and B2B marketing teams, to ensure alignment and coordination across the organization, and to leverage resources and capabilities to deliver value to clients.
• Set and achieve engagement and usage benchmarks through effective and data-driven sales and marketing strategies, and by developing and executing customized client engagement plans.
• Monitor and analyze key metrics to measure client satisfaction and engagement, and to identify areas for improvement.
• Develop and maintain a deep understanding of client industries, markets, and business challenges, and use this knowledge to create tailored solutions that address their needs and exceed their expectations.
  
  

You Have

• 12 years of experience in engagement marketing, relationship management or relevant field.
• Previous experience leading, growing and managing teams.
• External facing client experience
• Ability to develop and execute engagement marketing strategies across multiple clients
  
  

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area: Dow Jones - CMO - Marketing

Job Category: Marketing & Product Management

Union Status

Non-Union role

Pay Range: $160,000 - $200,000

We recognize that attracting the best talent is key to our strategy and success as a company.As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..

Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

Req ID: 45087