What are the responsibilities and job description for the Senior Content Marketing Manager position at doxy.me?
Senior Content Marketing ManagerWho we are
We're doxy.me (doc-see-me), the world's most loved telemedicine platform, and we're on a mission to connect the world to the future of healthcare.
We believe that cost and complexity should never be a barrier to telemedicine. That's why we created a simple, free, and secure telemedicine platform. Since 2013, we've grown to more than 1 million healthcare providers from 180 countries who have clocked over 10 billion minutes of telemedicine sessions to date.
Our goal is to deliver the future of healthcare to every patient and healthcare professional on earth. Help us get there by joining our team of innovators, dreamers, and doers.
We're a remote-first company with regional hubs for in-person collaboration (Austin, TX, Boston, MA, Charleston, SC, Salt Lake City, UT, London, UK) on an infrequent basis.
Who you are
We're looking for a content marketing manager to help define and execute a world-class content marketing strategy, attracting top-of-funnel interest with helpful and informative content to grow our website's organic traffic, increase our brand awareness, and support our paid media, events, and demand generation activities.
Writing for the internet should be your bread and butter. You're probably the kind of person who hears a good idea for an article and immediately starts imagining what the H1 and H2 headings should be. You know your way around a CMS, a CRM, SEO tools, analytics software, and you don't mind the sight of an empty page staring back at you.
You also know that "content" is far more than just writing and putting out blog posts. You've got experience producing content in different formats like infographics, industry reports, and video. When starting a new content plan, your starting point is always about understanding what content our buyers will be interested in, then producing, publishing, and optimizing that content over time. When it comes to making content discoverable, you're hungry to find ways to always improve on what you're already doing.
What you'll doContent marketing strategy and deliveryLead the creation and execution of the overall marketing strategy for doxy.meConduct market research to identify content needs, target audience preferences, and emerging industry trendsManage content production relationships internally, externally, and with the telehealth.org content marketing teamPartner with cross-functional teams to ensure cohesive messaging across all channels
Audience research and insightsBuild a deep understanding of what our buyers read, listen to, watch, and otherwise interact with online and offline, including trends and topics that are important to them currently and perenniallyIdentify opportunities for promotion and sponsorship, including co-marketing and backlinking between us and other brands if appropriate
Full funnel content developmentCreate and produce engaging content depending on the needs identified in the content strategy. This could include : blog posts, white papers, case studies, buyer guides, eBooks, social media posts, videos, infographics, webinars, and email campaigns.Combine a hands-on and managed approach, producing content yourself and in conjunction with internal and external SMEsCollaborate with product, customer success, and sales teams to ensure content accuracy and relevanceProvide content both for organic informational search intent as well as in owned and paid media channels
SEO and analyticsGrow organic, non-branded traffic to the website by publishing helpful, high EEAT content to attract higher keyword rankingsWork closely with the telehealth.org team to ensure content marketing strategy synergiesManage and instruct external technical SEO agencies where appropriate to improve and maintain website quality and performance, working closely with internal teamsReport on content performance and objectives using available data for insight into what works, what doesn't, and what can be done to improve
Your skills and experience
7 years of experience in B2B tech content marketing rolesExperience marketing to healthcare practitioners, administrators, and / or working in the healthcare industryExperience working with CRM and automation tools like HubSpot, or similar platforms.Proven track record in content strategy and executionAble writer, communicator, and collaboratorCustomer-centric approach and a deep understanding of B2B buyer journeys and industry trendsWhat we can offer you
We are committed to giving you the tools you need to do your best work. We will take care of the little things so you can do what you do best without having to worry about all of that other stuff. Here is a taste of what you can expect :
Unlimited PTOA fun, flexible work environment (work from home or on location at one of our regional hubs)Competitive SalaryPaid trainings and certificationsAdvancement opportunities in a growing companyMedical, Vision, and Dental insurance401k match / UK equivalentCompany equipment (inc. latest laptop) $ / £500 spending allowance on equipment you can keepA great, supportive cultureInterview process
1st stage - Chat with our internal recruiter2nd stage - Hiring manager interview3rd stage - Exercise interview4th stage - Meeting with VP GrowthAdditional information
Our product : Doxy.me : The simple, free, and secure telemedicine solution currently used by over 1,000,000 doctors worldwide and helping over 350,000 patients / day.
Our team : technologists, academics, researchers, and innovators from all over the world. English is the language used in all internal communication.To ensure HIPAA compliance we perform background checks after extending a job offer
