What are the responsibilities and job description for the Content Marketing Manager position at Juliska?
You play a critical role in developing Juliska and Capucine De Wulf's strategy for evergreen content across multiple platforms including social media, email, digital and print advertising, catalogs, and more. By using an authentic voice, you develop Juliska and Capucine De Wulf's point of view on all aspects of marketing communications. You bring a unique combination of industry-relevant knowledge and marketing experience, and your editorial insight highly influences our programming for consumer-facing content.
You are comfortable communicating in a Juliska and Capucine De Wulf's brand voice, customizing messages to platforms, as well as recognizing and managing content needs. Your role is central to Juliska and Capucine De Wulf's premium positioning and ultimately is a key contributor to the consumer acquisition and retention efforts required to hit annual financial growth targets. Ultimately you tell an authentic and effective story about Juliska and Capucine De Wulf brands.
Full suite of benefits is available following one month of employment including medical, dental, vision, life insurance, short term disability, 401(k) with company matching, generous employee discount, tremendous growth opportunities, vacation, personal time, holidays, and your birthday as a paid day off!
We are located at 7791 Palmetto Commerce Parkway, North Charleston, SC 29420
Your Day-to-Day :
- Manage and execute the strategic content plan for both brands, including promotional messaging and product messaging.
- Maintain a brand point of view on content to support seasonal and thematic communications programs as well as brand photography and video
- Successfully write copy, manage briefs and curate all content needs
- Execute content or other necessary deliverables to propel the brand and business forward
- Work closely with marketing, creative services, social media, eCommerce, and retail teams to create cohesive and compelling content campaigns
- Define brand communication standards
- Ensure the content is valuable and helpful to our audience, providing them with actionable insights and information
- Ensure all content is error-free, aligns with brand voice, and meets our high standards for quality and accuracy
- Incorporate SEO best practices into all content to enhance visibility and drive organic traffic
- Act as a liaison, consultant and resource for marketing, creative services, retail and eCommerce teams to support their commercial needs in bringing content to market and successfully selling it through
- Successfully manage content and collateral needs across all channels : including brand messaging, product descriptions, infographics, features & benefits support
- Regularly meet with marketing, creative services, and eCommerce teams to ensure key messaging, features, and benefits are highlighted
- Leverage key messaging insights for deployment across all channels and mediums including social media, email, blog, and other content used to support merchandising plans
What We're Looking for :
Our Brands : Juliska
As newlyweds and unabashed romantics, Capucine & David Gooding founded Juliska in 2001 with a small collection of mouth-blown Bohemian glasses. Today, Juliska makes hundreds of products for the table and home inspired by the joy of gathering to create unforgettable moments. Sold through Juliska.com, Neiman Marcus, Bloomingdales, and a thousand discerning specialty retailers across the US and Internationally.
Capucine De Wulf
Launched in 2018, Capucine De Wulf celebrates Love, Authentic Beauty and Womanhood through gorgeous jewelry. Sold through capucinedewulf.com and a growing group of select US retailers.
Our Core Values : Mighty Hearted
We are 'all in' through thick and thin! An attitude of gratitude, thoughtful, kind, trustworthy. Focused on results but unafraid of taking risks and exploring new ideas.
Team Players
All for one and one for all. A collaborative and inclusive mindset to propose, challenge, listen, and drive solutions. Roll up our sleeves and support co-workers for the greater good.
Positive Mindset
No negativity, cynicism, drama. Confront problems with a glass-half-full mindset and always focus our energy on solutions. Embrace the inevitable challenges as integral to the exciting journey towards progress.
Creative Thinkers Who GSD (Get Stuff Done)
Great results come from creative thinking. Self-motivated and pro-active, often working with minimal supervision. A healthy impatience for continuous improvement and accountability.
Fun Loving
Embrace good humor and occasional lighthearted silliness with a sense of fun and joy. Love to laugh! We never take ourselves too seriously.
Our employment process is in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status as protected by applicable law.
Juliska is an equal opportunity employer.
