VP of Growth Marketing / Head of Performance Marketing

VP of Growth Marketing / Head of Performance Marketing Join to apply for the VP of Growth Marketing / Head of Performance Marketing role at DrBrighten.com .Brighten Essentials, LLC is a fast-growing e-commerce brand in the women's health space, powered by the authority of Dr. Jolene Brighten. We are a content-driven business that converts organic traffic, engaged email subscribers, and paid media into high-value customers. Our marketing strategy spans paid social, Google Ads, SEO, email, and affiliate / influencer partnerships.We’re looking for a data-driven, revenue-focused marketing leader who can scale our growth engine while ensuring strong ROAS. If you’re someone who thrives in high-impact roles, blends strategic vision with execution, and is hungry to drive significant revenue growth—this is for you.About the Role We’re seeking a VP of Growth Marketing (or Head of Performance Marketing) to own our customer acquisition and retention strategy, driving measurable revenue growth across all marketing channels. This role requires a mix of strategic thinking, hands-on execution, and leadership. You’ll collaborate closely with leadership, creative teams, and agencies to maximize our marketing performance.This is a high-visibility role where your impact will be felt directly in our revenue growth.What You’ll Do Revenue Growth & Acquisition Strategy Develop and execute a comprehensive performance marketing strategy across paid media (Meta, Google), SEO, email, and affiliate / influencer marketing.Identify and prioritize high-ROI opportunities to scale customer acquisition while maintaining profitability.Establish and optimize funnel strategies , including landing pages, offers, and ad creative testing to maximize conversion rates.Paid & Organic Campaign Management Oversee and refine ad campaigns across Meta, Google, and emerging paid channels.Partner with our performance marketing agency to improve ad creative, targeting, and budgets.Work with the creative team to test new ad formats, hooks, and messaging.Continuously optimize and A / B test landing pages, ad copy, and email sequences.Analytics, Reporting & Optimization Own the marketing dashboard and KPIs , ensuring a clear view of CAC, LTV, ROAS, and retention metrics.Use Google Analytics, Shopify, and ad platform data to make data-backed decisions.Identify trends, gaps, and opportunities, then quickly pivot strategies for better performance.Leadership & Cross-Team Collaboration Work closely with graphic designers, copywriters, and external agencies to ensure marketing assets align with performance goals.Provide constructive feedback to improve ad creatives, landing pages, and email flows.Build and manage a high-performing marketing team as we scale.Budget Ownership & Forecasting Own and optimize the performance marketing budget , ensuring efficient spend allocation.Forecast spending and revenue impact to align with business goals.What We’re Looking For 7 years of experience in performance marketing, with a proven track record of scaling e-commerce revenue (DTC experience preferred).2 years in a leadership role , managing cross-functional teams and agencies.Deep expertise in Meta Ads, Google Ads, SEO, email marketing (Klaviyo), and affiliate / influencer partnerships.Strong analytical skills – able to interpret data and make data-backed decisions to improve performance.Experience with conversion rate optimization (CRO) , landing page testing, and funnel optimization.Excellent communication and leadership skills – able to give clear, actionable feedback to teams and partners.Ability to thrive in a fast-paced environment and adapt strategies quickly.What We Offer Competitive Compensation : $120,000–$140,000 base salary up to $50,000 in performance-based bonuses.Equity / Profit Sharing : Opportunity to earn equity or profit-sharing based on revenue growth milestones.High-Impact Role : Lead marketing for a high-growth e-commerce brand with a passionate customer base.Remote Work Flexibility : Work from anywhere with a results-driven culture.Professional Growth : A leadership role with opportunities to build and scale a marketing team.Why Join Us? This isn’t just another marketing leadership role. We’re a fast-moving, content-driven brand with massive potential. Our marketing efforts are already working—we just need a leader to scale what’s working and unlock new growth opportunities. If you’re ready to make a real impact on revenue growth , let’s talk.Seniority level ExecutiveEmployment type Full-timeJob function Marketing and SalesIndustries Health, Wellness & Fitness#J-18808-Ljbffr

Salary : $120,000 - $140,000