VP of Growth Marketing / Head of Performance Marketing

VP of Growth Marketing / Head of Performance Marketing Join to apply for the

VP of Growth Marketing / Head of Performance Marketing

role at

DrBrighten.com .

You can get further details about the nature of this opening, and what is expected from applicants, by reading the below.Brighten Essentials, LLC is a fast-growing e-commerce brand in the women's health space, powered by the authority of Dr. Jolene Brighten. We are a content-driven business that converts organic traffic, engaged email subscribers, and paid media into high-value customers. Our marketing strategy spans paid social, Google Ads, SEO, email, and affiliate / influencer partnerships.We’re looking for a data-driven, revenue-focused marketing leader who can scale our growth engine while ensuring strong ROAS. If you’re someone who thrives in high-impact roles, blends strategic vision with execution, and is hungry to drive significant revenue growth—this is for you.About the Role

We’re seeking a

VP of Growth Marketing (or Head of Performance Marketing)

to own our customer acquisition and retention strategy, driving measurable revenue growth across all marketing channels. This role requires a mix of strategic thinking, hands-on execution, and leadership. You’ll collaborate closely with leadership, creative teams, and agencies to maximize our marketing performance.This is a high-visibility role where your impact will be felt directly in our revenue growth.What You’ll Do

Revenue Growth & Acquisition Strategy

Develop and execute a

comprehensive performance marketing strategy

across

paid media (Meta, Google), SEO, email, and affiliate / influencer marketing.Identify and

prioritize high-ROI opportunities

to scale customer acquisition while maintaining profitability.Establish and optimize

funnel strategies , including

landing pages, offers, and ad creative testing

to maximize conversion rates.Paid & Organic Campaign Management

Oversee and refine

ad campaigns

across Meta, Google, and emerging paid channels.Partner with our

performance marketing agency

to improve ad creative, targeting, and budgets.Work with the creative team to test new ad formats, hooks, and messaging.Continuously

optimize and A / B test

landing pages, ad copy, and email sequences.Analytics, Reporting & Optimization

Own the marketing

dashboard and KPIs , ensuring a clear view of

CAC, LTV, ROAS, and retention metrics.Use

Google Analytics, Shopify, and ad platform data

to make data-backed decisions.Identify trends, gaps, and opportunities, then

quickly pivot strategies

for better performance.Leadership & Cross-Team Collaboration

Work closely with

graphic designers, copywriters, and external agencies

to ensure marketing assets align with performance goals.Provide

constructive feedback

to improve ad creatives, landing pages, and email flows.Build and manage a high-performing marketing team

as we scale.Budget Ownership & Forecasting

Own and optimize the

performance marketing budget , ensuring efficient spend allocation.Forecast

spending and revenue impact

to align with business goals.What We’re Looking For

7 years of experience

in performance marketing, with a

proven track record of scaling e-commerce revenue

DTC experience preferred).2 years in a leadership role , managing cross-functional teams and agencies.Deep expertise in

Meta Ads, Google Ads, SEO, email marketing (Klaviyo), and affiliate / influencer partnerships.Strong

analytical skills

able to interpret data and make

data-backed decisions

to improve performance.Experience with

conversion rate optimization (CRO) , landing page testing, and funnel optimization.Excellent

communication and leadership skills

able to give clear, actionable feedback to teams and partners.Ability to

thrive in a fast-paced environment

and adapt strategies quickly.What We Offer

Competitive Compensation :

120,000–$140,000 base salary up to $50,000 in performance-based bonuses.Equity / Profit Sharing :

Opportunity to earn equity or profit-sharing based on revenue growth milestones.High-Impact Role :

Lead marketing for a high-growth e-commerce brand with a passionate customer base.Remote Work Flexibility :

Work from anywhere with a results-driven culture.Professional Growth :

A leadership role with opportunities to build and scale a marketing team.Why Join Us?

This isn’t just another marketing leadership role. We’re a

fast-moving, content-driven brand with massive potential.

Our marketing efforts are already working—we just need a leader to

scale what’s working and unlock new growth opportunities.

If you’re ready to make a

real impact on revenue growth , let’s talk.Seniority level ExecutiveEmployment type Full-timeJob function Marketing and SalesIndustries Health, Wellness & Fitness

J-18808-Ljbffr

Salary : $120,000 - $140,000