Brand Manager

Are you looking to catapult your career by transforming household brands? Do you crave an entrepreneurial, fast-paced and engaging growth assignment working with incredible people from across the globe?At Dreyer's Grand Ice Cream, we are excited to start a new chapter of accelerated growth as part of Froneri - a global pure-play ice cream leader. With nearly 100 years of winning experience in the U.S, a robust portfolio of powerhouse brands that consumers know and love such as Häagen-Dazs, Drumstick, Dreyer's / Edy's, Skinny Cow, Outshine and Oreo Brand, plus the backing and coaching of European-based ice cream experts, we know we have the winning recipe.Headquartered in Walnut Creek, the Bay Area's hub for up-and-coming food trends, our teams across our offices and factories are raising the bar on all things ice cream. We are investing in significant capital expansions to grow our Operations and Supply Chain and are transforming how we work at every level to become agile, accelerate growth and elevate our quality. With a renewed focus on frozen treats, our tight-knit team of ambitious innovators are fully immersed in the business and encouraged to flex and make decisions quickly. We are committed to pursuing every great idea and delivering the best ice cream experience for our consumers, when and where they want it.Unleash your potential at Dreyer's Grand Ice Cream and discover what a sweet career we have in store for you.Main Purpose of Job : Be the brand champion for a brand within the organization to drive key activities in support of profitable brand sales and market share growth with a multi-year perspective. Demonstrate proactive leadership and ownership end-to-end with a business owner mindset across every aspect of the job; exhibit a generalist / strategic mindset in every project and interaction. Own and lead brand activities across all facets of the business as an advocate for the consumer.Partner cross functionally on the development and execution of strong category sales stories and retailer partnerships for Research and Development / New Product Development.Oversee execution & optimization of commercial plan. Responsibility for leading quality benchmarking across commercial team.Measurable Outcomes Deliver brand sales / margin targetsAchieve brand share targetsBrand Health through relevant scorecardDeep segment understandingNPD Launch performance / Consumer acceptanceBudget spend / managementBenchmarkingFinancial acumen related to the productProduct quality - complaint levels, ratings and reviews, repeats, customer feedbackIce cream knowledgeLevels of responsibilityOwnership of brand business KPIsNew Product Development Launch AcceptanceCommunication executionExecutional oversight of budgetRole and ActivityBrand StewardshipPartner with Brand Director to develop and drive brand strategy to achieve budget sales & market sharePartner with sales to optimize the trade & pricing strategy and recommend the launch support program for new itemsRelentlessly examine performance, optimize and prioritize all demand generation levers to support short term and long-term business successLead and own deep understanding of weekly brand KPIs with a focus on action / course correctionDevelop deep understanding of key competitors in our segment & their actions (year-round). Recommend plan optimizations based on learningsOversee brand with deep understanding, spending savvy, attention to detail and optimization mindsetDeep understanding of brand and shopperLead and sell-in aspects of the brand plan to management, cross-functional partners and external stakeholdersQuality : Regular focus on quality benchmarking against competitors with total commercial team - with a bias for actionAdvocate and act on quality opportunities across all parts of the consumer experience, collaborating with factory and NPD teams. Factory in-person visits and collaboration as needed.Advocate and drive constant support of CRQS across all consumer product experiences. Have deep understanding of quality complaints and drive required actionsInnovation : Drive new product ideation and development in line with brand strategy & relevant consumer insightsPartner cross functionally to create strong category / retailer story to sell in New ProductsPartner with key cross-functional teams to lead & commercialize key New Product projects on timeCommunications : Embrace the consumer and ensure our brands are resonating in the marketWork with lead agencies to develop and implement communication plans across all touchpoints. Own day-to-day agency and cross-functional team management, strategy, planning, execution and results measurement. Ensure brand consistency across all communication areas.Relentlessly examine campaign performance and optimize to ensure we achieve sales and share goalsPractice benchmarking across all areas of marketing (vendors, packaging agencies, printing, etc.) with buy better mindsetLead packaging design and implementation as needed for renovation, innovation, quality improvementsPartner with Omni-channel team to support brand activities in key retailer programsLeadership : Ensure your team members are appropriately informed to do their jobs. Know your people to optimize work for performance.Develop direct report to ensure strong performance and capabilities for a generalist mindset - with a focus on deeper product understanding, costing and quality standards.Have the mindset of continuous improvement for yourself, your direct reports and broader teamBe proactive in driving complexity out of processes / ways of working to drive for quicker / better decision making.CORE VALUESENTREPRENEURIALWe passionately look beyond accepted practices to find new ways to improve our business and excite the market.PERFORMANCE We understand what drives value in our business and strive to be the best we can whilst upholding high ethical standards.CONSUMER FOCUSSEDWe know who our consumers are, what they want and we provide the best experience.ACCOUNTABILITYWe commit to do what we say we will do. We are encouraged to express our opinions and we are proactive and accountable for our own actionsTEAMWORKWe recognize the greater value created by people working together to deliver superior results for the whole company. We treat each other with respectKey Experiences : What experiences are key to success in this job?2 years of experience as Marketing Manager preferredExperience leading base business initiatives and long-term innovationTraditional CPG experience Preferred including familiarity with IRI / Nielsen data and New Product DevelopmentPeople Management experience strongly preferredMBA is not required and not preferredUndergrad in a relevant field preferredThe pay scale for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At Dreyer's Grand Ice Cream, it is not typical for an individual to be hired at or near the top of the range for their role, and compensation decisions are dependent on the facts and circumstances of each case. The pay range for prospective employees in this role is between $130,000 and $160,000 per year.We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

Salary : $130,000 - $160,000