What are the responsibilities and job description for the BRAND MANAGER position at Orlando Science Center?
MAJOR RESPONSIBILITIES
- PROJECT MANAGEMENT : Act as project management lead for various strategic projects to improve Nutivas products and brands. Lead cross functional teams to success go-to-market execution
- CATEGORY / COMPETITIVE ANALYSIS : Conduct in depth category and competitive analysis for all related product lines. Act as category expert for marketing, leadership team and sales.
- INNOVATION : Take new items within nutrition / supplements from concept to market assessment to development and commercialization.
- PRODUCT LAUNCH : Work with sales and marketing to ensure successful implementation and monitor performance for any updates and improvements for Nutivas core items
- DATA ANALYSIS : Analyze key category, consumer and industry trends, and guide product development, marketing programs and sales strategies. Occasionally conduct and analyze consumer research.
- BRAND BUILDING : Support profitability, margin, market share, and HH penetration targets to build the brand.
- STORY TELLING : Act as lead on Nutivas sustainability story and work with suppliers to market Nutivas single ingredient products. Work with sales and marketing team to promote Nutivas work around sustainability.
- OTHER : Take on other various marketing projects to support sales, brand building, and awareness. Projects may include consumer research, strategic campaigns. Involvement in Nutivas 1% donation program.
QUALIFICATIONS
POSITION-SPECIFIC SKILLS
TECHNICAL SKILLS
PEOPLE SKILLS
EDUCATION / TRAINING
ABOUT US
An innovative leader in the organic food industry, Nutiva (www.nutiva.com) is the world's best-selling brand of organic coconut, hemp, chia and red palm superfoods. Were living our mission : to nourish people and planet. We donate 1% of sales to support sustainable agriculture. Inc. Magazine has named Nutiva one of the fastest-growingprivate companies in America for six years in a row. Theatmosphere here at Nutiva is fast-paced and ever-changing, but we think that's what makes it exciting. Together we can revolutionize the waythe world eats.
