What are the responsibilities and job description for the Marketing Manager position at Drug Plastics and Glass Co. Inc.?
Job Description
Job Description
ABOUT US :
Drug Plastics is a competitive, growing company that wants people who are eager to share their knowledge, talent, and experiences.
We are the premier manufacturer of bottles and closures for medicinal, wellness, and lifestyle products.
Positions Summary :
The Marketing Manager will direct marketing objectives, strategies, programs and policies for all products and services. This is a salaried position with a Monday thru Friday work schedule.
Some Responsibilities Include :
1. New Product Commercialization – Manage Stage Gate new product introduction process from concept to commercialization and change process for existing products.
2. Website Management – Regularly add new product content, new pages, and new functionality to the website and keep the overall look and feel fresh and interesting.
3. Brand Management – Ensure the Corporate Brand elements, such as logo, colors, and value proposition, are used properly across all collateral and refreshed as needed.
4. Lead Management – Work with the Sales Team to generate, qualify, manage leads in CRM system.
5. Tradeshow Management – Identify potential shows to attend and coordinate the details of exhibiting at these shows.
6. Content Creation – Work with outside creative partners to produce videos, voice tracks, and photography in support of the website and marketing campaigns.
7. Creative Design – Work with outside creative partners to produce advertisements, design concepts, and artwork in support of the website and marketing campaigns.
8. Market Research – Create, implement, and identify market research studies to provide insight and informed decision-making in designated areas.
9. Internal Communications and Public Relations – Prepare communications designed for use both within and outside the company.
10. Social Media Strategy – Create and post content about the company, culture, and products on a scheduled basis to social media sites such as LinkedIn and Facebook.
Drug Plastics & Glass Company Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, gender, gender identity, sexual orientation, national origin, genetic information, veteran, or disability status.
