What are the responsibilities and job description for the MARKETING MANAGER position at East Penn Manufacturing - Deka Batteries?
Overview
Responsible for developing, executing, and overseeing key marketing strategies for the Industrial Division (Lift Trucks/Datacenters/Telecom applications). Areas of focus will include research related to competitive and emerging markets. It will include supporting key initiatives such as managing marketing for product launches and creating new marketing tools to support our subsidiaries and outreach to existing customers and new clients. The Marketing Manager will also be responsible to oversee the execution of digital marketing efforts and digital marketing key metrics and analytics. They will be responsible to mentor and support the Industrial Marketing Specialist.
Responsibilities
- Collaborate and support a long-term comprehensive marketing plan – for social, blogs, e-blasts, websites, whitepapers, and editorials.
- Analyze current marketing to maximize key metrics and develop future enhancements.
- Support consistent brand image, presentation, and messaging across all marketing platforms.
- Conduct research and analyze data to develop marketing strategies.
- Develop/Execute innovative marketing campaigns for current and new product introductions.
- Work closely with internal departments and subsidiaries
- Write creative copy for campaigns.
- Develop presentations for both internal and external stakeholders.
- Manage Industrial Marketing Specialist, and any future team members, assigning tasks, and providing guidance.
Qualifications
Experience & Qualifications
Required:
- 5 – 10 years of work experience in supervisory, management, or professional level role with emphasis on advertising/marketing
- Experience with digital marketing campaigns
- Proven record of collaborating/supporting successful marketing campaigns
- Excellent written communication skills
- Proven experience with social media marketing (paid and organic)
Preferred:
- Experience managing and mentoring team members.
- Excellent communication skills, including the ability to effectively articulate complex ideas and influence others.
- Demonstrated ability to work collaboratively with cross-functional teams
Education/Certification
- Undergraduate Business Administration/Marketing, required
Skills & Competencies
- Analytical mindset with the ability to analyze problems and strategize solutions
- Excellent attention to detail and accuracy
- Exceptional people skills; a team player with ability to work collaboratively and effectively across functional areas and all levels of the organization
- Demonstrated ability to develop and execute strategic marketing plans
- Ability to inspire, energize, develop, and build rapport at all levels within an organization
- Ability to work effectively in a fast-paced and, at times, stressful environment with high-pressure situations that require clear and sound decisions/actions
- A high standard in work quality and ability to follow through is necessary
- Excellent written and verbal communication skills with an effective presentation style for all levels of stakeholders
- Strong critical thinking and critical thinking skills with the ability to assess business issues
- Strong supervisory and leadership skills; builds positive working relationships with staff; can effectively lead, coach/mentor junior staff members
- Proven ability to work in an ambiguous environment and collaborate across multiple areas to achieve a common business objective
- Ability to multitask, prioritize, and delegate (when appropriate) to manage time efficiently and to meet deadlines
- Professional appearance & conduct
- Adept at supporting the Culture and Heritage of our company
- Working knowledge of Microsoft Office software
