What are the responsibilities and job description for the DSW Inc. is hiring: Digital Content Specialist-REMOTE in Columbus position at DSW Inc.?
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General Summary :
The Digital Content Specialist is responsible for executing and optimizing content strategies to support broader digital business goals and enhance the customer experience on dsw.com. This role is accountable for owning and executing key focus areas, ensuring quality and accuracy across site content while collaborating with cross-functional teams to deliver seamless and engaging experiences. The Digital Content Specialist contributes to seasonal and operational excellence by developing optimized content strategies and maintaining site standards.
Reports to : Manager, Digital Content
Essential Duties and Responsibilities :
- Develop, brief, and build content strategies that align with broader digital business goals and strategies.
- Create and execute content segmentation strategies tailored to specific customer groups or initiatives.
- Periodically write or edit messaging / editorial copy based on digital business needs (Aligning with marketing brand guidelines and best practices).
- Conduct competitive monitoring and analysis to stay informed on relevant messaging trends and best practices.
- Execute site content updates using the content management system (CMS).
- Ensure that all content is consistently executed across all platforms and adheres to standards and guidelines.
- Responsible for experience QA / Validation testing.
- Partner with technical and digital teams to implement new functionalities and support content updates for major projects and sprints.
- Responsible for building and maintaining assets and experiences tied back to seasonal campaigns and business goals.
- Responsible for all sitewide operational and promotional messages as well as managing and coordinating weekly site preview testing meetings.
Required Skills :
Competencies :
SETTING GOALS – Creates and follows effective plans. Anticipates risks, creates contingency plans. Aligns plans with goals. Allocates adequate resources. Accepts and supports change. Willing to take risks and suggests new ideas, approaches. Takes initiative. Seeks out learning activities.
WORKING WITH OTHERS – Clearly articulates own, other’s goals. Promotes a team atmosphere by demonstrating humility and respect. Builds effective relationships, relates well to others. Delivers and responds to feedback in a constructive manner. Considers multiple perspectives. Handles conflict, pressure, uncertainty and adapts independently. Meets commitments. Dedicated to working with business partners on their expectations.
GETTING RESULTS – Personally accountable for work performance targets and achieving results. Prioritizes well. Anticipates and handles obstacles effectively. Makes good, timely decisions. Can simply and process complex problems. Understands underlying issues and addresses root causes. Meets deadlines, works until finished.
Qualifications : Minimum Experience :
Preferred Qualifications :
Minimum Education :
ALREADY AN ASSOCIATE?
You must apply through our internal portal :
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Why Choose A Career with Designer Brands?
Empowering associates and building strong teams poised to disrupt the retail and footwear landscape through positive change is at the core of who we are at Designer Brands.
About Designer Brands :
Designer Brands Inc. is one of North America’s largest designers, producers and retailers of footwear and accessories.
IMPORTANT NOTICE :
We learned of a fake job offer scam where individuals are using a company’s name and branding to create emails and websites designed to trick individuals into providing personal information because they think they are applying for a job directly with the company. To combat this, companies are listing their legitimate hiring sites and communication methods. Our valid email addresses end in @dswinc.com, @designerbrands.com and @camutogroup.com. Two examples of non-legitimate email addresses are ones that end in @designerbrands.info or @designerbrands.work (do not respond to interview requests or other messages from these). If you are not certain about a communication or an information request, a good practice is to independently look-up a contact for the company (do not use the contact method listed in the request) to verify that you are contacting the right person and not being deceived. If you want to verify a Designer Brands’ related hiring request, please send a message to TalentAcquisition@hr.designerbrands.com. Please know we are working to do what we can to stop these scams.
Nearest Major Market : Columbus
Job Segment : SEO, Content Strategy, QA, Quality Assurance, Marketing, Quality, Technology
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