Growth Lead (New York, NY)

Why does DualEntry exist?

• Accounting is the universal language of business and commerce, in every country, state, and city across the world. It is incredibly fascinating, highly logical and challengingly complex.
• Yet, accountants have been largely neglected by the tech industry. Most of today’s accounting software was built on ancient codebases over 20 years ago and moves as slow as an oil tanker.
• This lack of tools has accountants overwhelmed and led to a bad reputation- don’t you dread speaking with your ‘bean-counting’ colleagues from the Finance team?
• And with 75% of CPAs nearing retirement, better software is long overdue. Smaller accounting teams need to get more done.
• Today with AI, we can now build a 10x better product that automates 75% of the accountant’s tasks, allowing them to focus on driving business insights rather than playing catch-up with last month’s financials.
  
  

About DualEntry

Founded in 2024, DualEntry is one of NYC's fastest growing startups. DualEntry is backed by leading Venture Capital investors in New York and San Francisco, and 30 angels investors including the Co-Founder of Xero, and CCO of Netsuite.

DualEntry was started by New York serial entrepreneurs who raised $380M of funding and built their prior company to $100M ARR over 8 years.

Our culture is built on speed, velocity, and a love for what we do, which attracts high performers who are excited to work hard, move fast, and have fun along the way. We trust in your potential and encourage you to hit the ground running.

About The Role

DualEntry is looking for an experienced, analytical B2B growth marketer to join us as our first growth hire. We're not just looking for a channel manager; we seek a growth generalist who can stand up an entire growth function from the ground up over the next 2 years.

You come from a B2B SaaS background and have significant expertise in developing and optimizing scalable, hypothesis-driven outbound campaigns aimed at driving new customer acquisition, conversion, and expansion. You excel at moving fast and building for scale.

What You’ll Do

• Build an Efficient Outbound Machine: Create scalable, hypothesis-driven outbound campaigns and a pipeline to test new outbound strategies
• Monitor Intent Signals: Keep a close eye on our TAM to identify intent signals and triggers for timely engagement
• Strategic Outreach at Scale: Reach out to the right prospects at the right time, leveraging automation to maintain personalization at scale, while maintain personalization
• Leverage Modern Sales Tech Stack: Utilize tools like Clay and Lemlist to automate and personalize mass outbound campaigns
• Manage Demand Generation Channels: Oversee and optimize other channels such as content marketing, paid search, SEO, and email marketing to drive quality leads to Sales
• Refine Messaging Through A/B Testing: Continuously test and improve outreach and marketing copy to maximize engagement and conversion rates throughout the funnel
• Manage Demand Generation Channels: Oversee other channels such as content marketing and paid search to ensure a cohesive demand generation strategy
• Collaborate Cross-Functionally: Work closely with product, sales, design and engineering
  
  

What We Need

• 5 Years of B2B Demand Generation Experience: Proven track record in growth marketing, preferably within agile GTM teams with a history of executing on acquisition tactics from 0 to 1
• Expertise in Building Scalable Outbound Strategies: Ability to develop and implement outbound campaigns from the ground up.
• Proficiency with Modern Sales & Marketing Tools: Hands-on experience with automation tools like Clay, Lemlist, and other components of a modern sales tech stack.
• Analytical and Data-Driven Mindset: Strong ability to analyze intent signals within the TAM and make data-backed decisions.
• Experience in Positioning Optimization: Skilled in refining and A/B testing marketing copy for maximum impact.
• Hands-On Knowledge of Demand Generation Channels: Familiarity with managing content marketing, paid search, and other channels.
• Adaptability: Comfortable making decisions and executing quickly amidst ambiguity.
  
  

Nice to Haves

• Passion for Martech and Growth Hacking: Enthusiasm for marketing technology and innovative growth strategies.
• Favorite Growth Hack: Have a go-to strategy that you love sharing with fellow marketers.
  
  

DualEntry Benefits

• Base salary range of $120,000 - $180,000; depending on relevant experience, skills, geographic location, and business needs
• Significant equity compensation of $120,000 - $160,000
• 100% medical, dental & vision insurance coverage for you
• Partially covered for your dependents
• 401k (including employer match)
• 15 days PTO 12 public holidays
• Relocation support
  

If you’re looking to grow, have immediate impact, and help to steer accounting in a new direction, we’d love to hear from you.