What are the responsibilities and job description for the Product Marketing Manager - LA position at Duetti?
Company Description
Duetti, founded in 2022, is on a mission to revolutionize the financial landscape for independent music artists. Our innovative model provides immediate cash flow options, enabling artists to monetize their master catalogs, individual tracks, or parts thereof—a unique opportunity that was once exclusive to a select group of A-list artists.
We employ a highly scalable data-centered approach to catalog pricing and management, utilizing cutting-edge prediction and risk assessment methodologies alongside innovative optimization tactics.
Founded by Lior Tibon, former COO of TIDAL, and Christopher Nolte, former Business Development executive at Apple Music, Duetti publicly launched in May 2023 and now has over $120 million in funding from Nyca, North Leaf, Viola Ventures, Viola Credit, Roc Nation, and other top VCs. Duetti has already funded hundreds of independent artists, with deals reaching up to $2M per artist.
With offices in New York City, Los Angeles, and Miami, Duetti offers a competitive benefits package, including healthcare coverage, flexible paid time off, and a hybrid work model.
Join us on this transformative journey as we reshape the financial landscape for artists. Duetti provides an inspiring and familial yet ambitious work environment, where your expertise and creativity will contribute to reshaping the future of artist monetization and make an immediate tangible impact on artists’ lives.
Job Description
As a Product Marketing Manager at Duetti, you will play a pivotal role in bringing our unique financial solutions to the forefront of the music industry. You will be responsible for developing and executing marketing strategies that showcase Duetti's value proposition to both artists and industry stakeholders.
\n- Craft Compelling Messaging: Develop clear and persuasive messaging that effectively communicates Duetti's value proposition to artists and the music industry
- Collaborate with Cross-functional Teams:Work closely with the founders, product, and data teams to understand key features and benefits of Duetti's offerings, ensuring alignment in marketing efforts
- Content Creation: Create engaging and informative content, including educational posts and websites, social media updates, and promotional materials, to build awareness and interest in Duetti's services
- Artist Engagement: Develop strategies to engage and connect with independent artists, understanding their needs and conveying how Duetti can be a game-changer for their financial success
- Campaign Execution: Plan and execute marketing campaigns that drive lead generation and conversions, collaborating with the sales team to ensure seamless customer journeys
- Market Research: Stay informed about industry trends, competitor activities, and market dynamics to refine marketing strategies and maintain a competitive edge
- 7 years of experience in product marketing, preferably in the fintech industry at Series A or B company
- Proven track record of developing and executing successful product marketing campaigns
- An ability to work on social media campaigns a plus
- Excellent written and verbal communication skills
- An understanding of finance and fintech marketing strategies and tactics
- A love for music and culture, and a desire to be at the forefront of new business models for artists
- Ability to lead, collaborate and work autonomously in a dynamic start-up team environment with a positive can-do attitude
- Basic understanding of the music industry is a plus
- Bachelor’s or Master’s Degree in Marketing, Business, or related field
