Assistant Director of Marketing

About us:

The original “Duffy’s Drafthouse”, was founded by two childhood friends turned business partners in Lake Park, Florida in 1985. In addition to plenty of beer choices, Duffy’s had only 4 items on the menu. From the beginning, Duffy’s Drafthouse became known for “The Coldest Beer” and “Best Burger” in town. Recognized as the premier sports themed restaurant concept in South Florida, we continue to expand with locations from Miami to Orlando and 33 locations. We will be the best casual dining, sports-themed concept in America by creating passionately loyal MVPs, one guest at a time.

Assistant Director of Marketing Brief:

The primary responsibility of this position is to Support the Director of Marketing's goals and responsibilities, as well as spearheading team management and oversight of timelines and results of internal projects. This position oversees a company's promotion and advertising efforts to drive sales and build brand awareness, supports in agency management, and will report directly to the Director of Marketing.

Responsibilities:

• Develop and implement fully integrated communication and marketing strategies that support the mission, vision, goals and objectives of the company
• Drive business outcomes by bringing measurement to communication practices and providing a perspective that delivers confidence, integration and alignment.
• Participate in the development and creative direction of our locally tailored Brand Advertising campaigns (TV, radio, print…).
• Support senior leadership team planning, talking points and presentation development.
• Form and socialize a full view of the market and competitive dynamics.
• Manage and develop a team by mentoring and leading by example.
• Develop an annual marketing budget and monitor the budget to allocate funds appropriately.
• Understand key marketing performance metrics and tracking tools to measure the effectiveness of the marketing activities.
• Analyze consumer behavior and adjust marketing campaigns appropriately. Stay up to date on current marketing trends to consistently engage and best reach the target audience.
• MVP Program Management.
• Department invoicing and payroll tracking.
• Department SOP implementation and management.
• Cross Department Communications.
• Agency, Vendor and 3rd party Communications.
• Attend weekly design and marketing meetings, prepared to talk about what current projects are, as well as future ideas and suggestions.

Skills and attributes candidates are expected to have:

• Bachelor's Degree in Communications, Marketing, or Business with a minimum of 7 years' experience, ideally in hospitality or Food & Beverage fields.
• Excellent written and verbal communication, and strong editing skills.
• Creative problem solver with a desire to come up with fresh ideas.
• Ability to contribute individually and participate in cross-functional teams.
• Ability to manage outside resources and agencies.
• Demonstrated creativity and understanding of social media, digital marketing, and production / post-production techniques.
• Proficiency in applicable software packages, including Microsoft Office.
• A keen eye for detail.
• Detail-oriented, organized, and able to work in a fast-paced environment.
• Fluent in English.
• Must be willing to work from our office headquarters in Palm Beach, Florida.

Hours, Pay & Benefits

· In office, weekdays.

· Salary to be determined based off qualification and experience.

· Group life insurance, health care plans, and other benefit programs. The costs of these benefits are shared between Duffy’s and the plan participants (see Manager Handbook). You will be eligible to participate in Duffy’s benefits program the first of the month following 60 days of employment.

· After 90 days of employment, you will be eligible for 7 days of PTO and subject to the PTO Policy.

· Life insurance: Company will pay two times the annual salary up to $100,000.

· MVP Card: $200 of Reward Dollars per month for personal use.

· Gym membership reimbursement up to $30/month with a minimum of 8 visits per month.

Job Type: Full-time

Pay: $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• Lake Worth, FL 33461: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 1 year (Preferred)

Work Location: One location