What are the responsibilities and job description for the Marketing Manager position at Duke Manufacturing Co.?
Are you a strategic marketer with a passion for storytelling and a deep understanding of the customer's voice? We're looking for a Marketing Manager to craft compelling content, shape go-to-market strategies, and collaborate with cross-functional teams to drive business growth. If you thrive in a dynamic environment where your creativity and insights fuel success, this role may be for you!
Founded in 1925, Duke Manufacturing is a privately held manufacturer of food service equipment designed to address the most important needs in customers' food service operations. Our Purpose is to Nourish Our World and an important way we strive to do so is to create a work environment that encourages each individual to find their passion and grow to their full potential. The Marketing Manager is responsible for developing and executing marketing strategies, with a strong focus on content creation and understanding the voice of the customer (VOC).
This role involves close collaboration with business segment leaders, sales teams, and other stakeholders to gather insights; develop compelling marketing materials; and ensure GTM plans are aligned with business targets for revenue and growth. The Marketing Manager will create strategies for tradeshows, websites; sales training; and new product commercialization -- including definition of GTM approach; content design and value proposition articulation and presentation. This role requires strong communication and interpersonal skills, the ability to conduct effective interviews, and participation in executive strategy meetings. This position requires a solid partnership with the Global Marketing Project Manager.
Responsibilities Include
Bachelor's degree in Marketing, Communications, Business, or a related field.
5 years of experience in marketing, preferably in B2B or industrial/manufacturing sectors.
Experience developing and executing go-to-market (GTM) strategies, content creation, and customer research.
Previous experience working closely with sales teams, product management, and cross-functional stakeholders.
Tradeshow marketing experience, including event planning, messaging, and lead generation strategies, is a plus
See attached JD for full details.
Duke is an equal opportunity employer.
Founded in 1925, Duke Manufacturing is a privately held manufacturer of food service equipment designed to address the most important needs in customers' food service operations. Our Purpose is to Nourish Our World and an important way we strive to do so is to create a work environment that encourages each individual to find their passion and grow to their full potential. The Marketing Manager is responsible for developing and executing marketing strategies, with a strong focus on content creation and understanding the voice of the customer (VOC).
This role involves close collaboration with business segment leaders, sales teams, and other stakeholders to gather insights; develop compelling marketing materials; and ensure GTM plans are aligned with business targets for revenue and growth. The Marketing Manager will create strategies for tradeshows, websites; sales training; and new product commercialization -- including definition of GTM approach; content design and value proposition articulation and presentation. This role requires strong communication and interpersonal skills, the ability to conduct effective interviews, and participation in executive strategy meetings. This position requires a solid partnership with the Global Marketing Project Manager.
Responsibilities Include
- Marketing Strategy Development: Develop and implement comprehensive marketing strategies for tradeshows; websites; email and digital communications; and sales training, including defining the value proposition and target audience.
- Content Creation: Design the structure and provide copy for marketing materials, including website content, brochures, presentations, and tradeshow materials.
- New Product Launch: In collaboration with Product Management, design effective GTM strategies and plans to achieve revenue goals from new products.
- Voice of Customer (VOC) Research: Facilitate the design and execution of market and customer research with business segment leaders, sales teams, and customers to gather insights and understand their needs and preferences.
- Tradeshow Strategy: Develop the overall strategy for tradeshow participation, including booth design, messaging, and lead generation activities. Collaborate with the Global Marketing Project Manager on logistics and execution.
- Collaboration with Sales and Value Stream Leaders: Work closely with sales teams and business segment leaders to gather information, understand market trends, and ensure alignment with business objectives. Attend relevant training sessions for sales representatives.
- Stakeholder Management: Provide regular updates on marketing plans and progress, and solicit input on priorities from sales, product and other internal stakeholders.
- Market Research: Conduct market research to identify opportunities and trends, and to inform marketing strategy development.
- Partnership with Global Marketing Project Manager: Work in close partnership with the Global Marketing Project Manager to ensure seamless execution of marketing projects and effective resource allocation. Collaborate on gathering research and information needed for project completion.
Bachelor's degree in Marketing, Communications, Business, or a related field.
5 years of experience in marketing, preferably in B2B or industrial/manufacturing sectors.
Experience developing and executing go-to-market (GTM) strategies, content creation, and customer research.
Previous experience working closely with sales teams, product management, and cross-functional stakeholders.
Tradeshow marketing experience, including event planning, messaging, and lead generation strategies, is a plus
See attached JD for full details.
Duke is an equal opportunity employer.
