Digital Media Manager

Dunn&Co.’s a pretty good shop. Not just because our walls are full of trophies, but because we care. We care about our people and our clients, and about how to help both of them win.

Yes, we’ve been named Small Agency of the Year by AdAge and are considered a leading branding and advertising agency in the Southeast. That happens when you’re able to make smart work that the masses and clients grin at. But what makes us admirable is our desire to build a team that works together with passion and consideration. If this appeals to you, please read on.

Dunn&Co. is looking for a Digital Media Manager: an over-achiever with a strong work ethic, drive and hunger to enable truly great work. You will provide support to the Digital and Media teams, and be responsible for overseeing various paid and organic projects across search and social media. Ideal candidates will have experience with strategizing and executing paid search and social media campaigns, project managing organic social media projects and influencer campaigns, and stewarding SEO best practices.

Expectations and Requirements

• 2-5 years of relevant experience across paid and organic search and social media, agency experience is preferred
• Leads day-to-day efforts across 3-5 client accounts with support and oversight from the Digital Media team leaders.
• Possesses strong organizational skills and communication skills (both verbal and written)
• Possesses above-average math skills with proven ability to analyze and interpret data
• Dependable team player, able to work both autonomously and as part of a team
• Strong problem-solving skills and ability to implement changes rapidly
• Experience in managing project timelines, preferably through project management software
• Bachelor’s degree or equivalent experience

Responsibilities

• Strategizing recommendations for channels, audience targeting, budget, flighting, KPIs and benchmarks, conversion events, and appropriate creative messaging in alignment with brand strategy and client goals.
• Programming and managing paid search and social media campaigns. Responsibilities include campaign goal setting, conversion tracking infrastructure, bid management, A/B testing, analytics tracking and interpretation, regular optimizations, reporting, invoice reconciliation, and budget stewardship.
• Developing paid search campaigns including keyword research, campaign architecture, and copywriting for Responsive Search Ads.
• Executing influencer research and identification, negotiations, stewardship of legal agreements (using templates), conversion tracking set up, relationship management, invoicing, paid partnership ads, and reporting.
• Supports the Digital Media team leaders with developing organic social media strategies. Offers organic social media guidance to clients and creative teams. Leads project management of social media projects such as production, editing, copywriting, and publishing. Remains always up-to-date with organic social media content trends, and makes proactive recommendations for how trends can be applied to our clients’ businesses.
• Supports the Digital Media team leaders with organic search projects including website auditing for SEO, identifying actionable recommendations to improve search engine ranking, leading keyword research and keyword mapping for new site builds, and guiding the copywriting team in developing keyword-optimized meta data and content.
• Presenting strategy, analytics and reporting, and participates in weekly client status calls, annual planning meetings, and/or brainstorms.
• Continually evaluating and recommending additional digital media platforms and tactics that could positively impact our clients’ businesses.
• Proactively communicate with clients and internal teams on a daily basis.

Salary

$45,000 – $55,000

Dunn&Co is on a hybrid work schedule, and in the office 3 days a week. We are only looking for local talent, or those willing to relocate.

There are many things that make Dunn&Co. an awesome place to work, but we think these are worth a special mention:

• A hybrid office/remote culture – we work Mondays and Fridays from home and Tuesday through Thursday in the office.
• Paid time off between Christmas and New Year’s Day.
• 13 other annual holidays.
• Work away time – the freedom to work from anywhere in the world for two weeks per year.