Marketing Director (Growth Marketing and Performance Marketing)

Dutch Pet is on a mission to increase access and care to pets across the country, delivering relief to both pets and their pet parents by connecting them virtually with vets across the county.

We are excited about tackling the hard problems in an effort to help every dog and cat live their happiest possible life. As the only veterinary telemedicine service that can write prescriptions for our customers virtually, we’re uniquely positioned to actually solve the issues of our customers. A recent customer review put it best “Dutch was the only site that would diagnose and prescribe meds as well as ship the meds”.

We have world class investors in Forerunner Ventures, Eclipse Venture Capital, and Bling Capital. We have an experienced team who have built successful startups from the ground up (Hims, Plushcare, Nasty Gal) as well as helped grow successful enterprises (Trip Advisor, Walmart). Dutch has recently been featured in TechCrunch, Forbes, Wired, and Modern Retail.

Position Overview:

We are seeking an experienced and data-driven Director of Performance Marketing to lead our customer acquisition strategies across various digital channels. This role requires a strategic thinker with a proven track record in managing substantial media budgets, optimizing multi-channel campaigns, and driving significant revenue growth. The ideal candidate will possess deep expertise in performance marketing, and strong analytical skills.

Key Responsibilities:

• Strategic Leadership: Oversee the planning, execution, and optimization of paid media campaigns across channels such as Google Ads, Facebook/Instagram, TikTok, and emerging platforms.​
• Data Analysis: Conduct deep quantitative analysis to inform media mix modeling, creative strategy, and audience segmentation
• Optimization: Monitor and report on key performance metrics (e.g., CAC, LTV, ROAS) to inform decision-making and optimize campaign performance.​
• Testing: Identify, test, and scale new customer acquisition channels to drive sustainable growth

Qualifications:

• Strong analytical skills with proficiency in data analysis tools and the ability to translate complex data into actionable strategies.​
• Deep expertise in digital advertising platforms, including Google Ads, Facebook/Instagram, TikTok, and others.​
• Passion for innovation – you're not afraid to test new ideas and challenge the status quo.
• 7-10 years of progressive experience in digital marketing.
• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.​

Why you're a great fit:

• Senior IC/Group/Principal performance marketing experience - this role will have a broad scope and will require someone who can hit the ground running building insights and roadmap, as well as an arsenal of favorite tools in this area
• Data is your passion - you’ll query information yourself when you’re looking for an insight and partner with analytics to set up data structures that set you up for long term success in understanding customer behavior
• You’re a self starter who can work independently, and know how to bring people along and understand your decision making
• Rapid iteration is natural for you - you understand that products are ever-evolving and seek impact over perfection.
• You love talking to end users to further understand what they need from their Dutch experience

Bonus points if you have:

• Experience working with either startups, telehealth, or the pet industry previously
• Experience in eCommerce businesses, bonus if there was a membership component
• Have a pet/love animals!

Benefits:

• Hybrid working model with 2 in office days (Monday and Tuesday) at our Oakland office and all other days remote
• Competitive compensation
• Flexible PTO
• Health, Dental and Vision Insurance

Dutch Guiding Principles:

• Pets First – business and medical decisions are always guided by the pet’s best interest. We’ll never compromise on pet health and we’re all here because we care about their well-being
• Agile Like a Cat – We have a bias toward swift action, while maintaining quality and accuracy. For us, that means being able to turn on a dime, like a cat, analyze our options – even ones that may not be on the table – then execute without perfection getting in the way
• Creativity is our Catnip – Creativity feeds us and helps us push boundaries to always find better solutions, making the complex more accessible and easier to understand
• Be the Human Your Dog Thinks You Are – Be kind, show care for your colleagues, and even if you’re an expert - give others context, reinforce the positive, and help them understand.