What are the responsibilities and job description for the Director of Marketing position at Stowers Real Estate?
Director of Marketing
We are seeking a driven and creative Director of Marketing to join our dynamic team at Stowers Real Estate. This individual will play a critical role in leading the firm's marketing initiatives.
Key Responsibilities:
- Digital Marketing Strategy: Assist in the development and execution of digital marketing strategies that align with company goals and objectives.
- Social Media Management: Create, curate, and manage engaging content across all social media platforms.
- Content Creation: Develop original, compelling digital content for social media posts, blogs, and email campaigns.
- Community Engagement: Monitor and engage with followers on social media platforms.
- SEO and SEM: Support the SEO strategy by creating and optimizing website content.
- Analytics & Reporting: Regularly track, analyze, and report on digital marketing campaign performance.
- CRM Management and Optimization: Management of CRM systems.
- Email Marketing: Assist in the development of email marketing campaigns.
- Real Estate Market Trends: Stay updated on the latest real estate trends.
- Event Promotion: Collaborate with the team to promote company events.
- Brand Consistency: Ensure all digital marketing materials are aligned with the company's branding guidelines.
Required Skills and Qualifications:
- Bachelor's degree in Marketing, Communications, Real Estate, or a related field.
- 5 years of experience in digital marketing, social media management, SEO, or content creation within the real estate industry.
- Strong knowledge of social media platforms and graphic design skills.
- Proficiency with digital marketing tools, including Google Analytics and Hootsuite.
- Experience with SEO strategies, keyword research, and content optimization.
- Experience managing PPC and paid social media advertising.
- Strong copywriting and editing skills.
- Creative and innovative mindset.
- Ability to work independently and in a team.
- Experience with real estate listings, CRM systems, and property management platforms is a plus.
Preferred Skills and Qualifications:
- Experience with video content creation and editing.
- Knowledge of email marketing strategies.
Personal Attributes:
- Detail-oriented and results-driven.
- Ready to pursue a long term high potential career path.
- Extremely Driven Self-starter with the ability to manage multiple projects and meet deadlines.
- Strong communicator and collaborator.
- Passionate about marketing and staying up-to-date on industry trends.
