What are the responsibilities and job description for the Marketing Director position at Khrista Jarvis Team, Coldwell Banker?
Marketing Director – Luxury Real Estate Team
This is a unique opportunity to lead the marketing efforts for one of the nation's top luxury real estate teams, elevating our team's marketing strategy and presence.
As the Marketing Director, you will drive the development and execution of innovative marketing strategies, oversee branding initiatives, and ensure the production of impactful marketing materials that reflect our commitment to excellence in the luxury real estate market.
Key Responsibilities
- Develop and maintain a comprehensive marketing calendar to align with team goals and priorities.
- Direct and execute a robust social media strategy across platforms.
- Collaborate with internal resources and external partners to optimize search engine marketing (SEM) and search engine optimization (SEO) efforts.
- Design and oversee the production of compelling print and digital marketing materials.
- Ensure consistency and excellence in branding across all platforms.
- Manage and optimize digital profiles, including third-party search portals, agent directories, and online profiles.
- Plan and promote open houses to maximize visibility and attendance.
- Coordinate and execute team events, from concept to completion.
- Identify and facilitate PR opportunities, such as podcasts, panels, and media features.
- Maintain and manage third-party marketing tools to support marketing initiatives.
Required Skills & Experience
- 5 years of marketing experience in the residential real estate industry, with a strong preference for experience with luxury brands.
- Proven ability to collaborate effectively with internal teams and external vendors.
- Proficiency in project management, design, CRM, and communication software.
- Exceptional writing, editing, and communication skills.
- Demonstrated ability to inspire and guide team members and external resources.
This role offers the opportunity to shape the marketing vision for a prestigious real estate team and create a lasting impact in the luxury market.
