Marketing Director

About Us

VetnCare was founded in 2012 with a simple yet powerful vision, to create a community of veterinary hospitals that deliver next-level care, next-door. What started as a passion for helping pets has grown into a thriving community of 13 pet hospitals across Northern California.

We believe that exceptional pet care starts with exceptional people. That’s why we invest in our teams, providing the professional mentorship, comprehensive training, and innovative resources they need to grow and thrive. Each hospital is led by a dedicated Hospital Manager and Clinical Director, ensuring elevated, compassionate care at each location. With an average of two full-time veterinarians per hospital, our teams focus on building lasting relationships with pets and pet parents.

Our centralized support team—including operations, HR, finance, IT, and marketing —ensures that our hospitals run smoothly, allowing our clinical teams to focus on what they do best: provide exceptional veterinary care.

When you join VetnCare - whether as a team member or a pet parent - you become part of a community that’s redefining what it means to be a local veterinary hospital. Every day, we come together with a shared purpose: to elevate veterinary care for pets and the people who care for them.

Job Summary

The Marketing Director will be responsible for developing and executing comprehensive marketing strategies to elevate our brand, attract new clients, and strengthen relationships with existing pet parents. This role will oversee all marketing initiatives across our community of veterinary hospitals, ensuring consistent messaging and brand representation. The ideal candidate will be a data-driven leader with a passion for animal welfare and a proven track record of success in marketing within the veterinary, healthcare or service industry.

Responsibilities

• Strategic Planning & Execution:
• Develop and implement a comprehensive marketing strategy aligned with the overall business objectives of the community of veterinary hospitals.
• Create and deliver an annual budget with KPIs to demonstrate impact of marketing efforts.
• Lead the design of an integrated annual marketing plan to drive a measurable impact to agreed KPIs that includes: seasonal events, priority campaigns, client acquisition and retention, client activation and brand PR – across all channels, touchpoints and audiences.
• Conduct due diligence, build integration plans and onboard acquisition targets
• Brand Management & Communication:
• Maintain and enhance the unified brand identity across all platforms and touchpoints.
• Develop and oversee the creation of engaging and informative content for website, social media, email marketing, and print materials.
• Manage public relations and media relations, including responding to inquiries and developing press releases.
• Ensure consistent messaging and brand voice across all hospitals within the network.
• Digital Marketing & Online Presence:
• Optimize website performance and user experience.
• Develop and execute digital marketing campaigns, including SEO, SEM, social media advertising, and email marketing.
• Manage social media channels and engage with online communities.
• Monitor online reviews/reputation and implement strategies to enhance online presence.
• Client Acquisition & Retention:
• Develop and implement marketing programs to attract new clients and increase patient volume.
• Create and manage client wellness / loyalty programs and referral initiatives.
• Support individual hospital managers to ensure local marketing needs are met to become the Community Vet of Choice through relevant and regular localized messaging, events and partnerships.
• Partner with Operations to shape the VetnCare experience and pet family journeys, building impactful messaging to drive CLTV (both always on and tactical as needed).
• Team Leadership & Collaboration:
• Lead and mentor a marketing team, fostering a collaborative and high-performing environment.
• Collaborate with corporate team, hospital managers, veterinarians, and other stakeholders to ensure alignment of marketing efforts and bring our strategy to life for all internal audiences.
• Support Recruiting with marketing messaging and materials that focus on targeting candidate leads and elevating our reputation through industry PR.
• Lead all agency relationships to deliver the required content and supporting platforms/channel to achieve our strategies.
• Play an active role as part of the LT to nurture our culture, live our values, and lead the way as we move into the next chapter of unlocking our full potential.
• Provide sales and marketing training and support to individual hospitals.
• Data Analysis and Reporting:
• Lead the development of our customer data capabilities and insight-led feedback channels - instilling the voice of our pet parents into our business and to aid decision making.
• Establish, track and report on key performance indicators (KPIs) to measure the effectiveness of marketing campaigns (e.g. ROI)
• Analyse market data, market research and competitive analysis to identify insights opportunities and trends.
• Use data to optimize marketing campaigns and improve results.
  

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field (Master's preferred).
• Minimum of 5-7 years of experience in marketing, preferably in the veterinary, healthcare or service industry.
• Proven track record of developing and executing successful marketing strategies.
• Strong understanding of digital marketing principles and best practices.
• Exceptional communication skills (written and verbal) with the ability to make a positive impact internally and externally through confident, impactful & high-quality delivery.
• Strong analytical and problem-solving skills that drive an insight-led approach.
• Self-motivated with a strong bias for action - both strategically and tactically.
• Experience with CRM and marketing automation platforms.
• Extensive people management experience with proven success in motivating and nurturing the marketing and wider support team.
• Experience working within and shaping a fast paced and high growth business model through a key moment of change and evolution.
• Ability to manage multiple projects and meet deadlines.
  
  

Preferred Qualifications

• Experience in the veterinary or animal health industry.
• Experience with multi-location marketing.
• Knowledge of local SEO.
  
  

Why Join VetnCare

• Competitive salary range: $140,000-$175,000 total compensation, based on experience and location
• Medical, Dental, and Vision Insurance with generous employer contributions
• 401(k) with employer match
• Paid Time Off and holidays
• Continuing Education allowance
• Health and Dependent Care FSA/HSA options
• Pet care benefits and discounts
• Growth opportunities across a values-driven organization