What are the responsibilities and job description for the Account Director (Audience Activation) position at Dynata, LLC (Connecticut)?
The Dynata Audience Activation team sits within the larger Dynata Media Solutions team and provides media agency, advertiser and publisher partners with people-based audience data solutions that help deliver effective programmatic targeting.
Dynata Audience Activation currently offers 1,200 programmatic audiences based on peoples’ interests, behaviors and opinions - syndicated across all leading DSPs and DMPs.
Essential Functions:
- Prospect and grow net new usage of Dynata’s Audience Activation segments among existing and new clients
- Build solid customer relationships and serve as a point person for customer inquiries
- Manage the operational deployment of new syndicated audiences to end-destinations
- Train clients on audience product offerings, encourage the adoption of new features / enhancements and provide feedback internally on customer needs
- Troubleshoot and address issues around syndicated audience deliveries
- Work collaboratively with Dynata sales teams to identify growth with existing Dynata customers to grow Audience Activation and related measurement opportunities
- Properly managing pipeline and projections
- Work closely with and provide feedback to Marketing, Product, Service teams, and Sales to strengthen product offerings and capture additional business
Qualifications:
- 5 years of related industry experience in programmatic advertising, digital media, AdTech
- Mature rolodex of agency and brand contacts
- Strong track record of new business development within the agency, brand or publisher space
- Ability to understand and translate data requests and needs into high performing audiences
- Desire to work in a rapidly growing department
- Proven ability to respond proactively to sales and customer questions, outstanding interpersonal abilities, and strong written and verbal communication skills and confidence in presenting to clients
- Attention to detail, plus analytical and problem-solving capabilities
- Willingness to travel, as needed
Ability to quickly learn and speak knowledgeably about supported products
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