Marketing Specialist

At Dynatron Software, we help automotive service departments increase revenue and profitability with our suite of services. We strive to be a people-first company where employees enjoy coming to work, the people they work with, and are given the autonomy to succeed. Our company culture is built on a foundation of our 5 Core Values: Sense of Urgency, Delivering Results, Accountability, Positive Attitude, and Success Driven.

We are currently looking to add new talent to our growing team!

About the Role:

Dynatron Software is seeking a dynamic and innovative Marketing Specialist to join our team. This role is an integral part of our Marketing department, focusing on strengthening our digital presence and brand identity, while driving engagement through impactful campaigns. The Marketing Specialist will work across social media, content creation, video production, and event support to elevate our marketing strategies and support company growth. This is a collaborative position requiring close coordination with our marketing, product, and design teams to ensure our voice and messaging align with company goals.

Responsibilities/Areas of Expertise:

Video Media Management

• Receive, organize, and manage video assets from internal and external sources.
• Edit videos to support marketing campaigns and company initiatives.
• Produce testimonial videos to strengthen brand authenticity.
• Collaborate on video concepts and edit content to suit sales, product, and marketing needs.
• Design basic animated videos that enhance campaigns while adhering to brand guidelines and industry best practices.

Social Media Management

• Lead and expand our social media presence across platforms including LinkedIn and Facebook.
• Develop and publish high-quality, engaging content tailored to each platform.
• Respond to comments, messages, and mentions promptly and professionally to foster audience engagement.
• Track and analyze social media metrics to optimize strategies that meet platform-specific KPIs.
• Conduct A/B testing and adjust publishing schedules to maximize reach, engagement, and performance.

Content & Branding

• Maintain a consistent tone and cohesive storytelling across all digital platforms.
• Collaborate with cross-functional teams to craft compelling narratives that convey the Dynatron brand effectively.
• Assist in creating content such as blog posts, newsletters, email campaigns, sales collateral, and more.
• Execute email marketing campaigns using tools like HubSpot, ensuring clarity and consistency.
• Contribute to creating engaging digital assets, such as visuals and landing pages, to support customer acquisition campaigns.

Event Support

• Assist in promoting and managing logistics for in-person and virtual events.
• Step in to lead event initiatives when needed.
• Contribute to post-event follow-up, ensuring all reporting data is accurately imported into relevant systems to nurture leads.

Qualifications:

Required:

• 1-3 years’ experience in marketing, with a focus on social media management. content development, and video production.
• A solid understanding of social media platforms, trends, and analytics tools.
• Proficiency with marketing and design tools such as HubSpot, Adobe Creative Suite, or similar platforms.
• Strong writing, storytelling, and editing skills.
• Excellent organizational skills with the ability to manage multiple projects simultaneously.

Preferred:

• Event coordination or promotional experience.
• Basic animation design skills to create engaging visual content.
• Experience with video editing software (e.g., Adobe Premiere, Final Cut Pro) for creating professional, engaging outputs.

In Return for Your Expertise, You Will Receive

• Comprehensive benefits, including health, dental, and vision insurance, as well as stock options.
• Flexible work arrangements, including work-from-home opportunities. Professional development opportunities to support your growth.
• 11 paid holidays and 15 days of PTO to help you recharge.
• A home office setup stipend for remote employees.
• A welcome “swag bag” with branded items to make you feel like part of the team.
• The chance to work for an organization that values people first and promotes a
• culture of teamwork, trust, accountability, and results.

Salary Range: $58,000 - 65,000, depending on experience

Dynatron Software is an Equal Opportunity Employer and encourages all qualified
individuals to apply.

Salary : $58,000 - $65,000