What are the responsibilities and job description for the Manager, Social Media, Keys Soulcare position at e.l.f. Beauty?
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skincare.
In our Fiscal year 24, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 23 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Position Summary
The Social Media Manager, Keys SoulCare will be responsible for developing and implementing the Social Media strategy and content in order to increase the online presence and improve e.l.f. marketing and sales efforts. As a part of the Integrated Marketing Communications Team, the Social Media Manager, Keys SoulCare will work on that brand as we expand the portfolio under the e.l.f. brand.
Responsibilities
- Develop, implement and manage social media strategy for each relevant platform
- Be agile, open and have a ‘rapid response’ approach to our online customers
- Define most important social media KPIs across all social channels to always achieve #1 position across all relevant measures
- Be curious to identify NEW content opportunities and trends to social channels
- Develop with cross-channel partners innovative content calendar to express brand personality, key brand priorities and emerging trend moments
- Develop monthly Social Dashboard with active insights to ensure we are learning and driving results
- Work in-sync with ALL Integrated Marketing Communication Team members across Influencers, Paid Media and PR
- Manage and oversee social media content working with Creative Team
- Measure the success of every social media campaign to include daily pivots as required to ensure maximum reach and engagement
- Continuously bring emerging social platform and innovation, content, trends and creative opportunities to the organization to ensure ALL brands are relevant in this everchanging landscape
- Be an active social listener and leverage insights to guide organization to help drive new innovation and sales
- Use social media marketing tools such as Dash Hudson, TRIBE, Social Studio and other relevant platforms as they evolve
- Prepare brand relevant copy for all posts and work with designers to ensure content is informative, current and on brand point
- Collaborate with Marketing, Ecommerce, Digital, Sales, Creative and Innovation teams to maximize brand priorities
- Develop social commerce strategy and implement to drive sales across all partners
- Monitor SEO and user engagement and suggest content optimization
- Communicate with industry professionals and influencers via social media to create a strong network
- Hire and train other team members as expansion occurs and social needs evolve
- Have strong executive presence, positive attitude and lead team to achieve greatness
- Other areas of task opportunity will be required as determined by VP, Integrated Marketing Communication
Requirements:
- 3-5 years of experience as a Social Media Specialist or similar role
- Social Media Strategist using social media for brand awareness and impressions
- Have a strong passion for all things beauty
- Excellent knowledge of Tik Tok, Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media emerging platforms
- Understanding of SEO and web traffic metrics
- Experience with doing audience and buyer persona research
- Strong understanding of social media KPIs and social media reporting platforms
- Excellent multitasking skills
- Great leadership skills
- Critical thinker and problem-solving skills
- Strong team player and work well cross company channels
- Excellent time-management skills
- Great interpersonal, presentation and communication skills
- BS degree in Marketing or relevant field
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This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
Salary : $90,000 - $100,000
