What are the responsibilities and job description for the Marketing Specialist position at E.M. Smith Family Jewelers?
Overview
We are seeking a creative and results-driven Marketing Specialist to join our dynamic team. The ideal candidate will have a passion for developing innovative marketing strategies and executing campaigns that drive engagement and growth. This role requires a blend of analytical skills and creativity, as you will be responsible for enhancing our brand presence across various platforms, including social media, email, and print advertising.
Duties
- Develop and implement comprehensive marketing strategies to increase brand awareness and customer engagement.
- Manage social media marketing efforts by creating engaging content, monitoring interactions, and analyzing performance metrics.
- Utilize marketing automation tools to streamline campaigns and improve efficiency.
- Conduct thorough market research to identify trends, customer needs, and competitive analysis.
- Analyze data from various sources, including Google Analytics, to assess the effectiveness of marketing initiatives.
- Execute email marketing campaigns that resonate with target audiences and drive conversions.
- Optimize website content for SEO to improve search engine rankings and increase organic traffic.
- Collaborate with the design team to create visually appealing print advertising materials.
- Monitor advertising performance across different channels and adjust strategies as needed.
Requirements
- Proven experience in marketing roles with a strong understanding of digital marketing principles.
- Proficiency in social media marketing platforms and tools.
- Familiarity with marketing automation software is preferred.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Experience with email marketing strategies and best practices.
- Knowledge of SEO techniques to enhance online visibility.
- Excellent research skills to stay updated on industry trends and consumer behavior.
- Strong written and verbal communication skills, with attention to detail.
If you are passionate about marketing and eager to contribute to a growing team, we encourage you to apply for this exciting opportunity.
Job Type: Part-time
Pay: From $20.00 per hour
Expected hours: 15 – 25 per week
Ability to Commute:
- Chillicothe, OH 45601 (Preferred)
Ability to Relocate:
- Chillicothe, OH 45601: Relocate before starting work (Preferred)
Work Location: Hybrid remote in Chillicothe, OH 45601
Salary : $20