Brand Activation Manager

BRANCH LOCATION: Loveland

POSITION LOCATION: Denver

Key Responsibilities:

1. Rebuilding Brand Loyalty:

• Design and implement consumer-focused activations that foster a personal connection with AB brands.
• Collaborate with On Premise teams to create brand-specific programs that drive sampling and awareness.
• Track and analyze retention metrics to ensure ongoing engagement and identify areas for improvement.

2. Enhancing Brand Perception:

• Craft compelling brand stories and experiences that resonate with target audiences in the On-Premise sector.
• Coordinate with marketing and creative teams to develop campaigns that highlight Anheuser-Busch’s values, purpose, and unique brand identity.
• Host events, tastings, and promotions that enhance the visibility and appeal of our brands within the local community.

3. Driving Product Innovation:

• Engage consumers and retailers through surveys, focus groups, and real-time feedback during brand activations.
• Partner with product development and marketing teams to translate insights into actionable innovation opportunities.
• Pilot new product launches and activation concepts to gauge consumer interest and fine-tune offerings for broader rollout.

4. Amplifying Word-of-Mouth Marketing:

• Cultivate relationships with local influencers, brand ambassadors, and loyal customers to drive organic buzz.
• Leverage digital and social media platforms to amplify activation success stories and positive consumer testimonials.
• Develop and monitor referral and advocacy programs to encourage customers to share their experiences.

5. Gaining Competitive Advantage:

• Build strong partnerships with key retail and On-Premise accounts to deliver bespoke brand experiences.
• Conduct market research to identify emerging trends and competitor strategies, leveraging insights to refine activation efforts.
• Ensure our brands are positioned as leaders in customer engagement and satisfaction by consistently exceeding expectations.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 0-3 years of experience in brand management, marketing, or consumer engagement.
• Strong knowledge of the beverage/alcohol industry and On-Premise environments.
• Proven ability to design and execute consumer activations that drive measurable results.
• Excellent communication and interpersonal skills to engage with diverse audiences and stakeholders.
• Creative problem-solver with a data-driven mindset and attention to detail.
• Proficiency in digital marketing tools and platforms is a plus.

Key Competencies:

• Consumer-Centric Mindset: A passion for understanding consumer behavior and delivering memorable experiences.
• Collaboration: Strong ability to work cross-functionally with sales, marketing, and retail teams.
• Adaptability: Thrive in a fast-paced, dynamic environment with a proactive approach to challenges.
• Analytical Skills: Leverage data and insights to refine activation strategies and measure success.

Why Join Us?
At Eagle Rock, we pride ourselves on representing Anheuser-Busch’s world-class brands with excellence and innovation. As the Brand Activation Manager, you’ll have the opportunity to make a lasting impact by driving meaningful consumer connections and ensuring our brands continue to be celebrated and loved.

ROLE SUMMARY:
We’re looking for someone who wants to sell & merchandise these awesome brands in a way that will lead to a future with more cheers. We are recruiting for a Brand Activation Manager.

This position operates within a diverse market and focuses on improving sales through the implementation of various visual marketing tools and campaigns. Successful candidates should have a passion for working with others in a client-facing environment, and a strong desire for a long-term, sales focused, growing career within Eagle Rock.

JOB RESPONSIBILITIES:

• Visit customers to execute marketing plans and ensure continuous availability of products in store.
• Ensure the completion of all activities planned for the field sales process in order to achieve results.
• Work as a team to identify sales development and marketing opportunities for AB products.
• Execute the implementation of promotional strategies adapted for each client while ensuring maximum visibility.
• Continually identify changes in the beer market regarding new products, packaging and business activities.
• Ensure an impeccable and creative level of customer service based on customer needs and Eagle Rock quality standards.
• Continuously check the management of product quality, prices and inventories and ensure follow-up with the sales manager
• Supporting with various regional sales and marketing activations
• Attending, running, and participating in brand experience promotions
• Creating route to market plans for our On Premise clients
• Building and maintaining relationships with Eagle Rock’s extensive network of customers
• Maintaining accountability to a portfolio of customers and conducting in-person merchandising visits
• Sell in, schedule, and execute innovative Marketing night promotions in accounts within a designated district (Including Weekends)
• Sell-in new placements
• Merchandise with paper Point of Sale, book permanent P.O.S., sell in and install new P.O.S., maintain existing P.O.S.
• Prepare weekly and monthly recap reports of BAM account activity
• Manage Trade Spending and Promotional Products budgets

WHAT WE OFFER:

• Scheduling flexibility
• Bonus potential
• Vehicle reimbursement
• AB-branded clothing
• Opportunity for advancement within an state-wide company, and a leader in the beverage industry!
• Training and support to develop your skills
• Competitive Benefits and Bonus Plan. We partner with you to prioritize your emotional, physical, and financial well-being through our flexible benefits plan, our ability to arrange attractive savings opportunities for you, and by engaging you throughout the year with info and activities aimed at strengthening your well-being.

WHAT YOU HAVE:

• Full, unrestricted driver’s license
• 0-3 Years Experience in Sales (asset not required)
• Available to work fulltime on a flexible schedule
• Passion for working with a diverse group of people and building relationships
• Not afraid to put in the work in order to grow and be successful
• Assertive and self-motivated, with excellent leadership skills
• Take direction, while also possessing strong problem-solving skills
• Enjoy working independently, while being part of a fast-paced, team environment
• Outstanding time management skills, coupled with the ability to coordinate and prioritize
• Previous sales experience selling direct to customers, customer service, merchandising, hospitality industry is an asset

Compensation and Benefits

Compensation: $65,000-$70,000 per year

(Actual compensation offer to candidate may vary from posted hiring range based upon route, geographic location, work experience, education, and/or skill level)

This position is eligible for the following benefits: Health, Dental, Vision, Basic AD&D Life Insurance, Voluntary Life Insurance, Spousal Life Insurance, Child Life Insurance, Short Term Disability, Long Term Disability, 401(k) with company match.

The Company provides the following compensation range and general description of other compensation and benefits that it in good faith believes it might pay and/or offer for this position. The Company reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant's sex of other status protected by local, state, or federal law.

Disclaimer:

The list of requirements, duties and responsibilities is not exhaustive, but is merely the most accurate list for the current job. Management reserves the right to revise the job description and to require that other tasks be performed when circumstances of the job change (for example, emergencies, changes in personnel, workload, or technical development).

Eagle Rock Distributing Co. is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status.

Reasonable accommodations may be made, upon request, to enable individuals with disabilities to perform the essential functions of their position.

Salary : $65,000 - $70,000