What are the responsibilities and job description for the Public Communications Specialist - Advanced position at East Carolina University?
The Department of Creative Services seeks an experienced writer and editor to produce and refine promotional copy for marketing collateral, web, display advertisements, email and other channels. This work involves message development, project research, and collaboration on a multitude of projects with a range of scope and complexity.
This position is on-site in Greenville, North Carolina.
Promotional Writing and Editing (45%)
• Write and edit impactful promotional and marketing copy that delivers clear messages to a wide range of audiences.
- Consistently apply the university’s editorial style (based on the AP Stylebook), including sound grammar, spelling and punctuation.
- Collaborate with Creative Services team members and university partners from project concept to completion, ensuring alignment with ECU’s editorial and brand standards.
- Prepare and edit documents in Microsoft Word according to office protocols.
- Other duties as assigned.
Web Marketing (45%)
- Collaborate with the web team, university leadership and departments to refine and improve editorial content for websites, email campaigns and special projects that align with the university’s communication goals.
- Proofread new copy from urgent assignments to ensure quality and clarity.
- Generate, review and/or rewrite web content to enhance conciseness, engagement and accessibility.
- Create user-friendly content that supports seamless navigation and effective calls to action (CTAs).
- Apply accessibility guidelines to ensure compliance and usability for all.
- Apply basic understanding of search engine optimization (SEO) principles, including keyword research and content best practices.
Project and Asset Management (10%)
• Manage project-related assets according to departmental protocols.
- Maintain and route projects via the departmental asset management platform.
- Track work time using the Kronos system.
Contingent upon availability of funds
Minimum Education/Experience
Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
License or Certification required by statute or regulation
None
Preferred Experience, Skills, Training/Education
- Previous related professional experience.
- Proficiency in Microsoft Office 365 is a plus.
- Experience in published promotional/advertising copywriting is a plus.
- Experience with content management systems (CMS) such as WordPress, Drupal or Joomla is a plus.
License or Certification required by the Department
None
Special Instructions to Applicant
- Please ensure your full range of knowledge, skills, abilities, experience and education are listed on your application. Do not write ‘see resume’ on your application when completing the job duties section.
- If you answer the questions at the end of the application, please ensure your application reflects the knowledge, skills, abilities and experiences to support your answers (see job duties section of previous employment).
- Failure to answer the questions at the end of the application will not preclude your application from being considered but may result in your application not receiving full consideration of your knowledge, skills, and abilities.
- Applicants must be currently authorized to work in the United States on a full-time basis.
Job Open Date
03/11/2025
Job Close Date - Positions will be posted until 11:59 p.m. EST on this date; If no closing date is indicated, the position will be posted until filled and may close at any time after the recruitment has been completed.
03/31/2025
Open Until Filled
No
Quick Link for Direct Access to Posting
https://ecu.peopleadmin.com/postings/82502
Alternate option
If no applicants apply who meet the required competency level and training & experience requirements, then management may consider other applicants. Salary would be determined based on budget, UNC salary administration, and/or candidate qualifications.
Nondiscrimination Statement
East Carolina University is committed to workforce success and cultivating a culture of care for our employees. ECU prohibits unlawful discrimination and harassment based on race/ethnicity, color, genetic information, national origin, religion, sex, sexual orientation, gender identity, age, disability, political affiliation, and veteran status. All qualified applicants will receive consideration for employment without regard to their protected veteran status or disability.
Individuals requesting accommodation under the Americans with Disabilities Act Amendments Act (ADAAA) should contact the ADA Coordinator at (252) 737-1018 (Voice/TTY) or ADA-Coordinator@ecu.edu.
Individuals requesting accommodation under the Americans with Disabilities Act Amendments Act (ADAAA) should contact the ADA Coordinator at (252) 737-1018 (Voice/TTY) or ADA-Coordinator@ecu.edu.
Eligibility for Employment
Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. ECU participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States. If highest degree earned is from an institution outside of the U.S. and its territories, final candidates are required to have their degree validated as equivalent to the degree conferred by a regionally accredited college or university in the U.S.
Department for People Operations, Success, and Opportunity
If you experience any problems accessing the system or have questions about the application process, please contact the Department for People Operations, Success, and Opportunity at (252) 328-9847 or toll free at 1-866-489-1740 or send an email to employment@ecu.edu. Our office is available to provide assistance Monday-Friday from 8:00-5:00 EST.
