Marketing & Demand Growth Professional

Description

East Daley Analytics
We are a fast-moving, innovative B2B SaaS company revolutionizing how companies leverage energy data and analytics for better decision-making. We're seeking a bold, strategic, and hands-on Marketing & Demand Growth Professional to own your marketing efforts. This role is ideal for someone who thrives in a high-growth environment where their ideas and execution can make a direct impact on the company’s success.

Our Mission

We are moving the market at East Daley. We are doing cool stuff, sitting with the biggest decision-makers in the sector. We love to win! And have fun. When you are on the East Daley Team, you have the opportunity to sit at the table and have a hand in creating your future. We work together with transparency, focus on results, innovation, and a play-to-win attitude. 

Requirements

Key Responsibilities:

B2B Marketing Strategy & Execution:

• Develop and execute marketing strategies for 4 product lines tailored to B2B audiences, focusing on lead generation, conversion, and customer engagement.
• Manage and optimize multi-channel campaigns, including email marketing, paid media, content creation, website, blog, and events.
• Craft compelling messaging and create sales-enablement materials such as case studies, pitch decks, and white papers.

Account-Based Marketing (ABM):

• Lead the design and execution of ABM programs targeting high-value accounts.
• Develop personalized campaigns, including tailored content and outreach strategies for key target accounts.
• Partner with sales to create account-specific marketing strategies and measure the success of ABM efforts.

Growth & Demand Generation:

• Identify and test new customer acquisition channels while scaling existing ones.
• Drive demand generation strategies through SEO, paid advertising, webinars, and lead nurture programs.
• Work with sales to implement and optimize referral and upsell programs to maximize growth.

Cross-Functional Collaboration:

• Work closely with product line teams to craft go-to-market strategies and align product messaging.
• Collaborate with sales, product, and data to improve lead conversion rates and develop scalable sales enablement tools.

Data & Analytics:

• Track and analyze campaign performance and adapt strategies based on data, feedback, and goals. 
• Continuously track and optimize campaigns to improve engagement, conversion rates, and ROI.
• Leverage data to refine messaging, target segmentation, and marketing strategies.

What You Bring:

• Bachelor’s degree.
• Hands-on experience developing and executing ABM campaigns targeting enterprise accounts.
• A drive to create campaigns that promote demand generation and customer acquisition strategies for B2B markets.
• Strong storytelling and writing skills with the ability to distill complex solutions into impactful messaging.
• Analytical mindset and data-driven approach to decision-making and campaign optimization.
• Entrepreneurial mindset with a willingness to wear multiple hats.
• Collaboration and communication mindset to work cross-functionally between teams and product lines.
• Not afraid to take risks and try different strategies to see what resonates and what doesn’t. 

Nice to Have:

• Experience with HubSpot.
• Experience with WordPress.
• Expertise in growth marketing tactics such as A/B testing and funnel optimization.
• SaaS marketing experience.
• B2B marketing experience.
• Experience in B2B and Saas marketing in data and analytics solutions – but not required.

Why Join Us?

• Be a key player in a fast-growing company where your ideas truly matter and directly contribute to the company's growth.
• Lead cross-functional marketing initiatives and drive impactful campaigns across 4 product lines.
• Gain end-to-end ownership of marketing and growth efforts while helping us scale.

Benefits:

• Medical, Dental, and Vision Coverage with Company Contributions.
• 401K with a 3% Company Match.  Immediate 100% vested.
• Flexible and Health Savings Account Options with Company Contributions.
• Life & Accidental Death, Short- and Long-Term Disability Coverage, company-paid.

We are using Predictive Index in our hiring practices, please use this link to take the two PI assessments: https://assessment.predictiveindex.com/bo/Qb7/MarketingProfessional 

Salary range is $55,000 - $95,000 plus bonus opportunities depending on experience.

If you're ready to roll up your sleeves, test creative ideas, and help build a leading B2B SaaS brand, let's talk!

Salary : $55,000 - $95,000