What are the responsibilities and job description for the Digital Marketing Manager position at East Harbor?
Job Summary:
We are seeking a highly skilled and experienced Marketing Manager to join our team.
Responsibilities:
-Ensure successful implementation of strategic marketing plans to meet company objectives.
-Continuously monitor and identify customer trends, preferences, and effective engagement strategies.
-Develop and execute targeted marketing campaigns tailored to key customer segments.
-Foster collaboration with management and sales teams to ensure cohesive marketing strategies.
-Creation of marketing collateral, including video scripts, website content, product brochures, sales presentations, newsletters, direct marketing materials, and public relations initiatives.
-Leverage data analytics tools to assess campaign performance and guide data-driven decisions.
-Focus on generating quality leads from successful campaigns.
-Remain informed about industry trends and best practices to drive innovation in marketing strategies.
Qualifications:
- Bachelor’s degree in marketing or a related field preferred.
- Extensive experience as a marketing leader within the financial sector.
- Profound understanding of customer segmentation strategies and methodologies.
- Demonstrated capability to communicate complex concepts clearly to diverse audiences, including both technical and non-technical audience.
- Proficiency in copywriting and editing, particularly for scripts and financial content.
Job Type: Full-time
Pay: $50,000.00 - $90,000.00 per year
Benefits:
- Paid time off
- Professional development assistance
Schedule:
- 8 hour shift
Work Location: In person
Salary : $50,000 - $90,000