Digital Marketing Manager

About Sana: 

Sana is a Miami-born skin studio redefining the skincare experience for a new generation through goal driven-facials, real guidance and clean skincare. Sana currently has three locations (Wynwood, Coconut Grove, Fort Lauderdale) and is rapidly expanding. More than a skin studio, Sana a growing movement towards healthier skin and self love. 

Sana’s operating culture is simple: the magic starts with our team. We want to create a culture built on trust, a positive working environment and accountability. Each member of our team is valued and recognized for their skills, expertise, and contributions. 

Position Overview: 

Sana is seeking a talented, motivated and dynamic digital marketing expert to join our growing team as the Digital Marketer Manager. The ideal candidate is passionate about digital marketing, highly analytical, and possesses a deep understanding of digital marketing strategies across various channels.

You will be a key member of our growing team and crucial for the next level of growth as a company. You will be working closely with our CEO, CBO and COO. Meeting weekly in person and flexibility to work remote. 

Key Responsibilities:

Strategy: 

• Develop and execute comprehensive digital marketing strategies to increase brand awareness, drive customer acquisition, and enhance customer engagement.
• Utilize data-driven insights to evaluate campaign performance, identify opportunities for optimization, and make data-backed recommendations to improve ROI.
• Perform a dedicated market research and competitive analysis for Sana Skin Studio and complete hands-on research to truly understand the “Sana guest” and their desires. 
• Stay informed about industry trends, emerging technologies, and competitor strategies to continuously innovate and stay ahead in the digital and marketing landscape.

Zenoti Lead:

• Maximizing marketing capabilities of the platform.
• Manage smart marketing campaigns and create target segments to understand customer behavior. Update campaigns quarterly and provide reporting on ROI.
• Take Zenoti education courses to become an expert on the tools capabilities to increase sales and customer acquisition.

Email Marketing via Zenoti:

• Create email marketing strategy to target our goals of increased sales, brand awareness and engagement. 
• Develop newsletter content calendar in synergy with Social Media Manager and CBO and lead project management with our designer to create collateral needed. 
• Schedule on-going and one time newsletter campaigns on Zenoti.
• Work with Designer to revamp and build email flows and one-off emails to create a customer journey, drive product/member sales and improve member retention.
• Create post-service email featuring products used / include a promotion offer (eg, 10% off two products or more purchased within 48 hours).
• Develop detailed customer segmentation (by City/Region, Skin Type, Concerns, Age, Gender, Membership Type).
• Develop and manage tailored marketing campaigns (email, text) for specific customer.
• Analyze facial, product and add-on correlations to optimize marketing strategies.

Web Management 

• Add new product listings to Shopify site with proper tagging, imagery etc. 
• Work with the Retail Manager to ensure all products are added in real time. 
• Continuously improve pages, tagging and functionality to optimize user experience.
• Update Shopify headers and codes to leverage seasonal marketing communication. 
• Build Shopify email campaigns. 
• Look into expanding Shopify offerings.
• Integrate Shopify email list to Zenoti list and increase email captures. 
• Improve website SEO & help develop city pages. 
• Lead website Audit and website redesign project with our developer. 

Integrated Marketing:

• Promote brand partnerships, offerings and product launches across all channels (website, email, in-store, etc). 
• Create SMS campaigns with quarterly strategy.
• Oversee a direct mail campaign targeting people who live near studios (ex. FTL) 
• Create codes for marketing use and referrals.
• Understand paid advertising (IG Ads, Google Ads etc.) analytics and how we can increase ROI. 
• Affiliate Marketing: Develop and execute a comprehensive strategy with Share-A-Sale, ensuring integration with other marketing efforts.
• Referral Marketing: Establish and refine a referral marketing program, leveraging Zenoti tools or tools like ReferralCandy to enhance customer referrals.
• Create a Faire profile to sell our Sana products. 

Organization:

• Build Out Monday.com for Sana internal team 
• Internal MKT file organization and proper storage
• Create protocols for marketing processes 

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field. MBA preferred.
• Experience with Shopify and Klavio
• Experience with booking platforms like Zenoti 
• Background in digital marketing roles, preferably within the beauty or skincare industry.
• Deep understanding of digital marketing channels, tools, and best practices.
• Strong analytical skills with the ability to interpret data, analyze results, and generate actionable insights.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

Location: Miami, FL

Type: Full-Time, Hybrid flexibility, Tuesdays and Thursdays in Office (9:00am-5:00pm)

Salary: Flexible based on experience

Benefits:

Opportunities for professional development and growth

401k available after 12 months 

Complimentary SuperSkin Membership

50% off products on payday 

Health insurance benefits (coming soon)