What are the responsibilities and job description for the Eastern Illinois University is hiring: Assistant AD for Marketing & Fan Engagmen position at Eastern Illinois University?
Eastern Illinois University is seeking candidates for an Assistant Athletic Director for Marketing and Fan Engagement for the Athletic Department. This position is responsible for providing all marketing and promotions for the men’s and women’s basketball programs along with other designated programs. This position will focus on increasing attendance and ticket sales while continually improving the overall fan experience, within the guidelines, rules and regulations of Eastern Illinois University, the Ohio Valley Conference, and the NCAA.
Essential Duties :
- Responsible for all men’s and women’s basketball marketing, student / community engagement and promotional efforts, as well as marketing and promoting other designated sports.
- Coordinate with communications, media production, ticketing, and event management to ensure that the fan experience is a priority at all basketball events.
- Develop and execute fully integrated marketing plans utilizing conventional, grassroots, and digital marketing strategies to drive engagement and sales.
- Enhance the in-venue and fan experience for men’s and women's basketball.
- Write scripts and direct in-game timing and execution of promotions, video board features, music, public address reads and other elements during the season.
- Assist in concept-creation and execution of sport-specific sponsorship elements to create an engaging in-game atmosphere for fans and student-athletes.
- Develop innovative ways to promote our athletic teams and branding, while taking advantage of emerging technology.
- Work closely with student and campus organizations to drive student engagement and attendance.
- Coordinate and lead fan engagement brainstorming sessions to generate ideas and address issues to improve the fan experience.
- This position will also manage the student internship program for Marketing and assist with the department’s digital marketing initiatives, where applicable.
- Represent the department to various internal and external groups of the University, including the design and execution of community-focused events throughout the year.
Application Deadline : January 19, 2025
Minimum Qualifications :
Qualified candidates will have a Bachelor’s degree in marketing, business administration, communications, public relations, or a related field and two years (24 months) of professional experience in the field of Athletics working in advertising, promotions, public relations, communications, journalism, or a related field.
Preferred Qualifications :
Preferred candidates must be organized and have the ability to prioritize time-sensitive tasks. They must have extraordinary focus on customer service and be able to work a highly variable schedule, including nights and weekends. They must be service and solution-oriented, placing program needs ahead of individual needs. Preferred candidates will have knowledge of NCAA rules.
Examination :
The Civil Service Examination for this classification is a credentials assessment. No participation other than submission of applicant materials is required from qualified applicants.
Benefits :
Eastern Illinois University is proud to offer an excellent benefits package designed to support our employees' well-being and career goals to include, but not limited to :
Application Process :
To apply, please submit application, resume, transcripts, and the names and contact information for three (3) business references online at .
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