Please see Special Instructions for more details.
It is strongly recommended that you print a copy of these instructions and the position posting before you begin to complete the online application, as the instructions will not be viewable once you begin the application process.
Required documentation includes all of the items listed below.
- Attach a detailed cover letter in which you explain how you meet each of the required qualifications [and preferred qualifications, if applicable]. It is preferred that you provide that information in a bulleted list or within a table within your cover letter.
- Attach a chronological resume including work history and major duties, education, and any specialized training or skills related to the position. List at least 3 professional references including : names, titles, organization name, phone numbers, email addresses, and connection to you (these can be identical to the references listed on the application).
- Complete the online application form and respond to the online questions, if applicable.
- Diversity Response - As an equal opportunity employer with a multicultural staff and student population, we are interested in how your qualifications prepare you to work with diverse faculty, staff, and student populations representing various cultures and backgrounds that may be different from your own. You will be asked to attach a diversity response as part of the online application process : Please describe how you will apply an approach that is supportive to the diverse needs, including universal access, of our students, faculty, staff, and the public.
Working Title : Digital Content Strategist
Posting Number : 2024091CP
Position Information
Classification Code : 197K
RCW Exemption Criteria : No Exemption
EWU Position Number : C99689
CUPA Code : No Match
FLSA : Non-Exempt
Bargaining Unit : BU 1
Full Time : 100
Salary / Wage Range : $55,272 – $74,376. Where the hired candidate will begin within this range is dependent on education, experience, and skills.
Anticipated Start Date : ASAP
Term of Appointment : 12 months
Location : Spokane
Job Summary : Eastern Washington University is on the lookout for a dynamic and creative Digital Content Strategist to join our Department of Marketing and Communications. If you have a passion for storytelling and a knack for creating engaging digital content, this might be the perfect opportunity for you!
As a Digital Content Strategist, you will bring an audience-first approach to planning and overseeing the content strategy, requirements, and deliverables that support EWU’s brand across web, social media, and other digital platforms. This role will be pivotal in :
Developing and maintaining a comprehensive content strategy for the EWU brand.Creating targeted and differentiated user-centric narratives and content journeys, including compelling calls-to-action.Maximizing the impact of content through analysis, writing / editing, usability, and project management.Key Responsibilities :
Create, edit, and optimize web content that aligns with EWU’s brand, SEO best practices, and accessibility standards.Conduct UX audits and use data-driven insights to improve navigation, user engagement, and site performance.Develop and maintain a strategic content map to ensure consistency, enhance discoverability, and boost SEO across 1,000 webpages.Collaborate with campus partners to provide training, troubleshoot issues, and maintain high-quality content using WordPress.Support email marketing and storytelling efforts by developing cohesive, audience-focused campaigns aligned with institutional goals.What We’re Looking For :
Experience : Three or more years of professional experience working with web content.Skills : Exceptional communication, organization, and creativity. Strong editing and writing talent.Passion : A genuine passion for storytelling and the ability to juggle multiple tasks effectively.Required Qualifications :
Bachelor’s degree in marketing, communications, journalism, or a related field, or an equivalent combination of education and experience.3-5 years of related experience in marketing, journalism, and / or communications.Proven experience in web content management and or digital marketing.Previous experience with Google Analytics and SEO tasks, including keyword research and content optimization required.Strong understanding of SEO principles and best practices, including keyword research and content optimization.Proficiency in HTML, CSS, and content management systems like WordPress;Excellent writing and project management skills with the ability to manage multiple projects simultaneously, including both short and long-term efforts, and meet deadlines in a fast-paced environment.Demonstrated willingness to collaborate across multiple departments and functional areas.Proven diplomacy and ability to work with colleagues from diverse backgrounds and technical abilities.Creative problem-solving and troubleshooting abilities.Exceptional attention to detail. Excellent communication and collaboration skills.Candidate must demonstrate interest, ability and / or experience promoting universal accessibility, cultural competency and / or diversity.Preferred Qualifications :
Experience conducting UX content audits, to improve website usability and drive conversions.Familiarity with SEO writing and analytics tools.Demonstrated success writing content for websites.Experience with email marketing automation platforms like Mailchimp, Salesforce, etc.Knowledge of accessibility standards (WCAG) and experience ensuring web content meets ADA compliance requirements.Experience working in higher education or the public sector.Conditions of Employment :
During the course of university employment this position will be involved in the receipt of, or accountability for, university funds or other items of value; as well as the unsupervised access with the developmentally disabled, vulnerable adults or children under the age of 16. The offer of employment is contingent upon successful completion and passing of a background check prior to beginning employment.All new employees will comply with EWU Immunization Policy 602-02 and provide proof of immunity or vaccination to MMR before beginning work at EWU. Waivers for the immunization requirements are available for medical or sincerely held religious beliefs.All new faculty and staff are required to complete DEI / Title IX / Hazing Training after their hire date. This should be completed no later than the first few weeks after hire.Work Schedule Type : Regular
Work Schedule : Typically, Monday-Friday, 8 a.m.-5 p.m.
Posting Date : 12 / 12 / 2024
Screening to Begin : 01 / 03 / 2025
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Salary : $55,272 - $74,376
