Field Marketing Manager

About Us:

At Eat the Change, we’re on a mission to help consumers “Eat (and Drink) the Change they wish to see in the world,” starting with our main product line: Just Ice Tea. When their beloved brand, Honest Tea, was discontinued, Co-Founders Seth Goldman and Barry Nalebuff partnered with Celebrity Chef Spike Mendelsohn to brew a new, delicious tasting beverage that supports fair trade and organic farming. Launched in fall 2022 through Eat the Change, Just Ice Tea™ now offers thirteen varieties of unsweetened and just sweet enough teas made with clean, easily recognizable ingredients. Through its commitment to fair trade, Just Ice Tea helps provide a more just, healthier way of life for our farmers and our planet—and healthier options for you. This is Just Ice Tea, but it’s also so much more.

Role Overview:

Are you ready to lead the charge in introducing Just Ice Tea to the world? We’re looking for a dynamic, hands-on Field Marketing Manager to build our field marketing program from the ground up. This role is all about getting in front of consumers, sharing the Just Ice Tea experience, and creating lasting connections through events, in-store demos, and more. You’ll be the face of our brand in the field, learning and growing alongside us as we make waves in the beverage industry!

Key Responsibilities:

• Demo Program: Plan, execute, and evaluate a year-round product demo program. Develop strategies for each account and assess monthly progress to ensure maximum impact.
• Event Program: Identify, execute, and lead local event strategies to boost brand awareness and engage directly with consumers. This includes researching events, outreach, coordination, and hands-on execution.
• Sales Support: Cultivate strong relationships with store teams, ensuring our products are well-merchandised and generating excitement around new launches and promotions.
• Relationship Building: Develop and maintain relationships with event organizers, local influencers, and community partners while representing the brand at events. Leverage these connections to identify and secure new opportunities for collaboration, sponsorships, and promotional activities.
• Team Management: Lead the hiring, training, scheduling, and management of Field Marketing Specialists, brand ambassadors, and interns.
• Inventory Management: Oversee product sample management, including sourcing vendors, placing orders, shipping logistics, and tracking spending.
• Logistics & Planning: Anticipate and solve logistical challenges proactively to ensure smooth operations.
• Administration: Keep everything organized—prioritize tasks, manage schedules, and work efficiently both from home and in the field. Monthly reports to be shared internally of all market programming
• Market Knowledge: Build deep knowledge of the local market and community partners to strengthen our outreach and brand presence.

Skills & Qualifications:

• 2-3 years of experience in field marketing or a related role preferred.
• Outgoing, energetic, and personable with a passion for connecting with consumers.
• Creativity is a must, our Field Marketing Manager is encouraged to bring Just Ice Tea to life in a way that engages consumers, creates excitement and amplifies brand awareness.
• Highly proficient in Microsoft Office Excel and PowerPoint, to analyze field marketing results and share reporting with the team.
• Strong organizational skills, with the ability to multi-task in fast-paced environments.
• Comfortable working nights and weekends as needed.
• A resilient, entrepreneurial spirit with top-notch communication skills.
• Passionate about health, sustainability, and social change.
• Ability to thrive in a startup environment where things move quickly and change often.

Physical Requirements:

• Ability to lift up to 25 lbs (product cases and event materials).
• Comfortable standing for extended periods (minimum of 4 hours).

Additional Details:

• Full-time, exempt position with a competitive benefits package.
• Competitive compensation based on experience.
• 60-75% of the time spent in the field, with flexibility to work from home.

Why Join Us?

At Just Ice Tea, we’re not just a brand; we’re a movement. As our Field Marketing Manager, you’ll play a key role in helping us grow and build something truly special. You’ll have the chance to be a true brand ambassador, shape our marketing efforts from the ground up, and make a real impact. Ready to make your mark? Apply now and join the Just Ice Tea tea-m!