What are the responsibilities and job description for the Marketing Operations Manager - Eataly Aventura (New Store Opening) - On-Site position at Eataly North America?
Job Description
Job Description
Company Description
Eataly is the world’s largest artisanal Italian food and beverage marketplace! Eataly is not a chain; each Eataly is different, with its own character and own theme – but all with the same aim... for our guests to :
EAT authentic Italian food at our restaurants, cafés and to-go counters
SHOP a selection of high-quality Italian, local and homemade products
LEARN through our classes and our team’s product knowledge
Job Description
The Marketing Operations Manager supports the planning and execution of the marketing strategy at the store level, not limited to : events, education, community relations, and graphics. Reports directly to the Director of Store Operations and reports functionally to the Director of Marketing. Manages the in-store Marketing team.
Partners with Corporate Marketing and Store Director to execute a comprehensive marketing strategy designed to drive awareness, traffic and sales
Collaborates with the corporate Marketing Team to understand the national marketing programs and develop related local marketing activities, in addition to store-specific initiatives and projects
Ensures the defined strategies and initiatives are correctly executed at the store level according to the agreed upon timelines, budgets and goals
Ensures in-store communication is up to standards and follows the brand guidelines
On occasion utilizes the tools and systems provided to produce in-store signage (i.e. events materials, campaign posters...) and oversees in-store installations (signage, VM, etc)
On occasion produces store-related social media images when needed
Manages the Marketing team : hires, assigns, schedules, trains, motivates, submits payroll and evaluates
Works with the Events team, store teams and Corporate Marketing Team to define events calendar, plan and execute in-store, off-site, public and private events
Works with Communications Team to ensure events and initiatives are properly promoted and communicated by providing needed details and content
Manages relationships with celebrity chefs, business partners, producers, local organizations and local authorities
Analyzes performance and reports progress to senior leadership on a weekly basis
Keeps track of marketing spent on provided system, staying within defined budget
Performs other duties as required or assigned
Qualifications
Bachelor’s Degree in Business or Marketing preferred
2 years of experience in marketing, with prior managerial experience
Experience in the food and beverage industry preferred
Knowledge of Italian cuisine and culture preferred
Exceptional verbal and written communication skills and relationship-building skills
Excellent problem-solving and business management skills
Knowledge of and contacts in the food industry
Project management skills
Organizational and time management skills
JOB REQUIREMENTS
Availability to work onsite with a flexible schedule often including evenings, weekends and holidays
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